Sell Your Crafts Online

Table of Contents
Introduction ................................................................................................................... 6
Two Parts to the Puzzle .................................................................................................. 6
Why So Many Sites........................................................................................................ 7
How Resources Are Arranged......................................................................................... 8
Keeping Up with Changes ............................................................................................... 8
Chapter One: What You Need to Start........................................................................... 10
Equipment ..................................................................................................................... 10
Software ....................................................................................................................... 10
Internet Connection ....................................................................................................... 11
Business Name .............................................................................................................. 11
Online Store Names ...................................................................................................... 11
Legal Form of Business ................................................................................................. 11
Business License ........................................................................................................... 12
State Sales Tax Permit ................................................................................................... 12
Business Checking Account ........................................................................................... 12
Crafts to Make and Sell ................................................................................................. 12
Getting Your Content Online .......................................................................................... 13
Free Tools for Internet Marketing ................................................................................... 13
E-mail Signature ............................................................................................................. 13
Images .......................................................................................................................... 14
How to Deal with Overwhelm......................................................................................... 14
Time .............................................................................................................................. 14
Chapter Two: How to Plan Your Marketing.................................................................... 15
Identifying Your Customer ............................................................................................. 15
Marketing Calendar ....................................................................................................... 15
Chapter Three: Get Your Own Domain........................................................................... 17
12 Advantages of Having Your Own Domain ................................................................. 17
Registering a Domain Name ........................................................................................... 18
Hosting .......................................................................................................................... 18
Shopping Cart Options .................................................................................................. 18
21 Ways to Inspire Trust Online .................................................................................... 19
Survey of What Makes Customers Buy Online .............................................................. 20
Chapter Four: How to Harness Search Engine Traffic .................................................... 22
Keywords ..................................................................................................................... 22
14 Tips for Placing Keywords........................................................................................ 22
10 More SEO Tips ....................................................................................................... 24
Chapter Five: Where to Get Incoming Links From ......................................................... 26
How Your Site Gets Found ........................................................................................... 26
Links Contribute to PageRank (PR) ............................................................................... 26
Optimizing Link Text ...................................................................................................... 27
12 Tips for Getting the Most from Links ......................................................................... 27
13 Authority Sites Where You Can Add Content ........................................................... 28
Chapter Six: Sites to Sell Your Crafts From ................................................................... 31
69 Sites You Can Sell Crafts From ................................................................................ 31
16 Auction Sites ............................................................................................................ 37
Sell Wholesale .............................................................................................................. 39
Chapter Seven: Communities ......................................................................................... 41
42 Niche Sites for Artists, Designers and Craft Makers .................................................. 41
Discussion Groups and Forums ...................................................................................... 45
Chapter Eight: Social Shopping and Consumer Review Sites .......................................... 46
29 Social Shopping Sites ............................................................................................... 46
21 Shopping Blogs ........................................................................................................ 49
Chapter Nine: Directories to List On .............................................................................. 51
33 Arts Crafts Related Directories ................................................................................. 51
19 Popular Generic Search Directories .......................................................................... 53
Chapter Ten: Popular Social Networks and Bookmarking Sites ..................................... 56
10 Top Social Networks ............................................................................................... 56
22 Top Bookmarking Sites ............................................................................................ 57
Chapter Eleven: Syndicate your Content with Photo Sharing, Blogs,
Videos, and Articles ..................................................................................................... 59
Photo Sharing ............................................................................................................... 59
Blogging........................................................................................................................ 59
17 Top Video Hosting Sites .......................................................................................... 60
8 Top Article Directories .............................................................................................. 61
Chapter Twelve: Free Publicity ..................................................................................... 62
Elements in an Online Press Kit .................................................................................... 62
News Releases ............................................................................................................. 63
16 Ideas for Getting Publicity ........................................................................................ 63
Where to Find Media Contacts ..................................................................................... 65
Chapter Thirteen: Paid Advertising ................................................................................ 66
Art and Craft Ad-Friendly Networks ............................................................................ 66
Advertising with Samples .............................................................................................. 67
Online Classifieds ......................................................................................................... 67
Pay-Per-Posts ............................................................................................................. 68
Generic Ad Networks................................................................................................... 68
Pay-Per-Click Ads ....................................................................................................... 68
Track Your Ad Results ................................................................................................. 69
Chapter Fourteen: Sell On-Demand-Products with Your Designs................................... 70
Chapter Fifteen: 23 Offline Ways to Promote Your Site ................................................ 72
Chapter Sixteen: Pitfalls to Avoid................................................................................... 73
Appendix I: Following Up to Create Customers for Life................................................. 74
35 Excuses for Following-Up ....................................................................................... 74
Appendix II: Affiliate Income from Craft Sales .............................................................. 76
20 Affiliate Programs for Craft Related Items................................................................. 76
Affiliate Program for This Book .................................................................................... 76
Appendix III: Canada, Australia, and UK Sites to Market Crafts Online........................ 77
A Story of Creative Success......................................................................................... 79
About the Author ......................................................................................................... 80

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