Sierra Arts Foundation, Nevada's premier arts organization and resource center, relaunches the Sierra Arts Festival as a weekend showcase for fine artists and fine crafters. Artist spaces will be under the trees of Wingfield Park's western lawns with the Truckee River nearby. Entertainers, wine and beer, food vendors and activities for the kids compliment the festival making this a destination event. Advertising will target fine art buyers who live in or visit the area as well as affluent areas of Lake Tahoe and the greater Reno area.
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