blog category: Event Promoter Tips

FestivalNet, Asheville, NC

It’s a beautiful day for a special event. The sun is out, and the high is predicted to be 85ºF. Organizers have taken everything into account for a fun and safe experience. Upon entry, ticketing staff encourages people to wear sunscreen and a hat and to visit the hydration stations regularly. The medical tent is centrally located, well-marked, and well-staffed. Security and volunteers are trained in recognizing signs of heat distress in attendees. Everything is going great…until the music starts and people rush the stage.

With the density of the crowd, eventually, people start showing signs of hyperthermia. The symptoms are sudden; once people start succumbing to them, they are hard to identify and extract from the crowd. And unless treated quickly, symptoms can potentially be fatal.

Sickness and fatalities at an event can also result in fines, lawsuits, and/or permanent shutdown of future fairs and festivals. Any experienced organizer will tell you it is nearly impossible to prep for the individual medical needs of thousands of people. However, using a strategically placed Outdoor Cooling Mist System that lowers the temperature of the crowd can help mitigate some of the liabilities and potentially enhance the production and stage environment.

"If you think breaking even is alright, you are doomed for failure."

The themes for events cover a wide range, but most of these special events have an underlying purpose: to raise money. While this commercial aspect may bother some purists, there's no getting around the fact that events are excellent fundraisers that also raise awareness. All kinds of good causes can be helped including nonprofit organizations, local businesses, community members, and more. There are so many ways to help your community whether it is an in-person event or a virtual fundraising event! In addition, some of the money generated can be set aside for your next fundraising event. For many groups, the question is simply: What's the best way to raise money? There is no quick answer. What might help is to look at some of the fundraising techniques used by other event promoters.

If you love music festivals, art shows, and other outdoor celebrations but you are worried about their environmental impact, the good news is that as is the case with other industries, the festival industry, too, is becoming more eco-friendly. Events like Glastonbury, for instance, have completely banned the use of single plastics. Considering the fact that this festival has hundreds of thousands of attendees, the big reduction in waste can easily be imagined.

As an event marketing professional, you know that with all of the excitement, creativity, and smiling faces also comes weeks of planning, strategizing, and tying up loose ends.

To make the event promotion process less cumbersome and more actionable, we've created this list of actionable business tips that will help you be a better businessperson and a better event organizer for any of your upcoming events.

1. Meditate More, Stress Less

It is no secret that the pressure event promoters face when planning an event can lead to a lot of extra baggage both mentally and physically. From the moment an event is booked, the clock is ticking, and deadlines, last-minute adjustments, and the strong drive to go above and beyond often hover over organizers.

For event marketers looking to email to get the word out on their event, the question then becomes: How do you stand out?

1. Make your email look great on mobile

It's a mobile world. Given the love affair with all-things-mobile, it's not surprising to learn that more people rely on their phones for everything from checking their email to RSVPing to an event.

How do you become the best manager for a successful event? According to research, the most desired quality in prospective managers is a good personality. Surprisingly, an individual is more likely to be hired based on their character rather than their skill set. The specific personality traits that topped the list were drive, creativity, and open-mindedness.

So how can you take this knowledge to improve your event management skills? See the list below for a list of the top 5 qualities that make up an event manager.

If you’re planning a music festival, you probably have a lot on your plate already. From booking the venue to approaching the right performers, you need to make sure everything goes perfectly. But unfortunately, none of this is enough to make your event a success unless you have the key component.

An effective promotion strategy.

The way you market your event is integral in determining whether your festival will be a hit. To sell tickets, you need to create enough hype to get your audience excited. But how do you go about generating excitement for upcoming events?

You need a team to organize an event. You can't do everything by yourself. So I don't need to tell you further, how important a team is for your event. Event mismanagement is mostly about team mismanagement. Anyone who hosts an event wants it to really stand out in the participants' minds. The best way for it to be memorable is by designing interactivity into your event. If you can get your attendees involved, they will have a more powerful experience. As a result, they will be more likely to attend your events in the future and recommend their friends or colleagues attend your next event.


There are many ways for your event to be interactive even before the event begins. You can start the engagement by generating buzz pre-event using an event app, creating online networking communities, and designating a hashtag for participants that can be used across all social media platforms.