Starwood Entertainment Group LLC is a concert promotion company that launched in 1984 by Jon Nisby, when he discovered a void in the music business within the RAP genre, which has transformed into what we know today as Hip-Hop. Starwood’s niche is secondary markets. Nisby is a pioneer in the concert promotion industry, as well as an innovator, promoting reggae, new wave, grunge, and alternative, among others. In 1984, Nisby packaged his first multi-city tour with the Bar-Kays, an R&B act that came on the scene in the early 80’s. This forty-city endeavor succeeded in drawing a wide range of audiences in a variety of markets worldwide. Nisby is a promoter’s promoter, adhering to the changing developments that occur in the music industry in relation to concerts.