A Marketing Plan for Your Crafts Business

April 2017

Criticism can be hard to take, but sometimes it can be the absolute best tool. Learn how you can use critique to your advantage down below.

Have you looked at our Affiliate Program lately? You just may want to - we have something special just for you! Take a look under the article for more details.

Happy Spring!
FN Newsletter Editor

The Pain and Power of Tough Criticism
by Carolyn Edlund

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We all love to get wonderful compliments on our art. But sometimes we get feedback that is hard to take. It might be the best thing you could hear.

A young jewelry designer once recalled a turning point in her business. She had had a conversation and critique with a mentor, who was a jewelry designer himself. They sat down and took a look at her line together. The feedback she received was that her designs were "too common" and derivative. She was told her collection was not distinctive enough, and that she wouldn't be able to justify her prices because her work would be closely compared to imports, which were similar.

The designer took that criticism hard, and she actually stopped working in the studio for about two months. But then, she started fresh. Determined to succeed, she went back to the drawing board and created a line of jewelry that was appealing, had an interesting concept and really connected with customers. Years later, her well-received accessory line is still thriving, and she sells her work wholesale to stores across the U.S.

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Hop Into Our Affiliate Program!

This Spring, we want to make sure you feel the love! So, in the grand old tradition of spring cleaning, we've dusted off our Affiliate Program. It means more commission in your Easter basket or pocket or FN account! We hope it'll make you hoppy ;).

Our Affiliate Program got a huge overhaul! Hop on over to our most recent announcement for all the great details. To receive more affiliate love, make sure you subscribe to notifications by going to 'Manage Your E-lists' and adding Affiliate Newsletter to your preferences. We'll send it out just once a quarter...hopefully, along with your commission payment! You'll also find member affiliate profiles, tips on painlessly increasing your bottom line, maybe a contest or two. Stay tuned!

The FestivalNet Giving Tree

Our Giving Tree supports organizations working to make the world a better place. FestivalNet Staff members take turns selecting organizations to receive a percentage of our gross revenues. This month's Giving Tree was chosen by member support and affiliate specialist, Marisa Morgan. Marisa has selected the Global Sanctuary for Elephants Brazil to receive this month's donation. This is an exciting, new project that will greatly improve the lives and futures of captive elephants in South America.

To learn more about our Giving Tree program and to see past donation recipients, please visit this page.
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