Arts and Crafts: How to Engage Your Art Website Visitors
May 2013

Whether you already have a site for your artwork, or are thinking of creating one, Carolyn Edlund of is back this month to show you how to engage your visitors and keep them coming back for more!

If you're looking for a way to start selling your artwork online, try listing it in our marketplace! The FNO Marketplace can help you reach a new audience, without worrying about start-up costs.

Happy crafting!
FNO Newsletter Editor

How to Engage Your Art Website Visitors
by Carolyn Edlund of

Getting website traffic is step one. Now, keep those visitors in the loop and coming back. Here are a few tips on increasing engagement with visitors to your art website:

"9 Knots" by artist Manon Sander

1. Make your Home page inviting with a compelling image of your work and a professional design. Be sure that your website is easily navigated. Frustrated visitors will just click away.

2. Craft your "About" page carefully, because it's not all about you, it's also about your website visitor. To keep them reading you need to create "emotional resonance." Tell your story in an authentic, personal way, in the first person. Include your photo so they feel that they know you. Don't get caught up in unintelligible artist statements that no one can decipher.

Read more!

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Motel 6 is currently engaged in an ambitious renovation program, tapping the talents of British design firm Priestmangoode. The result: rooms with a vibrant color scheme, stylish seating areas, platform beds and updated coverlets, sleek new sinks, granite countertops and 32-inch flat-screen TVs - all earning a nod with Travel+Leisure magazine's 2010 Best Large Hotel Design Award. Renovations are ongoing, and by the end of 2015, all existing locations will feature the brand's modern look.

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