| May 2018
Ah, the Summer fest season: connecting with new customers and reconnecting with previous patrons! Referrals from existing customers are just about the best prospects you can get, and many artists grow their business mainly through being referred. If you're not already soliciting referrals, find out how to below.
Ever heard of a food truck with a four-legged clientele? Let us introduce you to Willie! He has a truck, delivers food along with love and, for the last 24 years, he's been a guardian angel to the cats in his town. Read about this 77-year-old GoFundMe hero in this month's Giving Tree profile below.
FN Newsletter Editor
5 Steps to Gaining Referral Business
By Carolyn Edlund for Artsyshark.com
When you really think about it, you may realize that many of your current collectors and customers would be happy to recommend you and your work. And if you sell to a niche market, your customers are likely to know others who have the same interests, and could be potential clients as well.
How do you get referrals from your customer base? Ask for them. You may be pleasantly surprised at the very positive reaction you receive. After all, the worst they can say is "no."
Make a regular practice of requesting referrals from your customers, using these 5 steps:
1. In your brochure, and on your website, make a point to state that referrals are an important part of your business.
2. In your email newsletters, mention that referrals are a mainstay of your business. You may want to start a "referral program" and include a coupon offering a discount to anyone who refers a new customer. Some business people offer gift cards or other merchandise to existing clients who refer others who become customers.
Join our Networking Community & Reach more People!
Whether or not you have your own website, be sure to fill out your FN profile for your business. You can share your FN profile (basically an electronic press kit) as a weblink, and quickly link promoters to all your info, pics, calendar, and even a blog if you want! The more complete your profile, the more an exhibit director can conveniently learn all about you from one easy link.
Go to Modify Profile to fill out your profile and opt into the Member's Fest Biz Directory.
The FestivalNet Giving Tree
Every day 77-year-old Willie Ortiz scours his town for scrap metal, loads up his truck, and sells it - for cat food, shelter materials and spay/neuter fees. 24 years ago, an abused, feral cat touched Willie's heart and he's been on a mission ever since.
Our Database Manager, Sara, chose Willie's GoFundMe Campaign to receive a portion of our gross profits for May. She says of Willie: "There really are angels among us!"
We feel Sara is another one. At last count, she, her husband and son are up to 21 animals on their small North Carolina farm because their hearts won't let them say no to an animal who needs love.
To read more about Willie's story, please go here. Check out all our recipients on our Giving Tree page!
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