| June 2018
Did you know that selling at art fairs and craft shows is also known as 'real world exhibiting'? And, it turns out, it's a vital part of a savvy maker's marketing plan. Those face-to-face contacts can increase virtual visits to your artist website thereby growing your business!
Festivalnet has been proudly donating to CERF+, the Artist's Safety Net, for 11 years now. For the first time in 30 years, the non-profit finds itself challenged in an unprecedented way. Find out how Mother Nature is affecting the non-profit's ability to aid crafters and artists, below.
FN Newsletter Editor
How to Get Traffic to Your Artist Website
By Clint Watson for Artsyshark.com
First off, while it's commonly phrased this way, I hate using the word "traffic" in conjunction with marketing art.
It's so impersonal and doesn't, as a concept, capture what you actually need. You don't need tons of "traffic" to sell art. You need the right, targeted potential buyers.
Many artists have the idea that "setting up a new website" is pretty much all they need to do to "market their art." They think that potential customers will magically appear at their website once it's online. Or, perhaps they think that somehow their web host will be doing the bulk of their marketing for them.
That's simply not the case, and it's a recipe for disappointment. Some artists do understand that they need to entice people to their websites. But, they think that getting their site listed in Google will bring them buyers. That's not true either. It's perfectly possible to have your site indexed by Google and never have anyone search for you. Search engines don't create new demand. Search engines harvest existing demand. Guess who has to create demand for your art – you do!
Rating Festivals is Made Easier with this Tool!
We work hard to give you all the tools you need to find and book art fairs and festivals. The one thing we can't do is rate the events that you exhibit at. Only you can do that. Rating events helps other folks immensely.
Please help us make Festival and Promoter Ratings a stronger part of the FN toolbox. You'll find a link to recently ended events right on your My Account page.
Better yet, bookmark this page for frequent visiting! Happy Rating!
The FestivalNet Giving Tree
In 1985, CERF+ was started by artists for artists in the craft community as a grassroots mutual aid effort and has since emerged as the leading nonprofit organization which uniquely focuses on safeguarding artists' livelihoods nationwide.
On May 31, the day before hurricane season, the non-profit announced: "We have made the difficult and unprecedented decision to put the Emergency Relief Fund Program on hold until we can raise more money to meet artists' needs." The non-profit's aid capacity has been depleted by the overwhelming need resulting from multiple disastrous weather events.
This month, our Research Assistant, first employee and Jill of all Trades, Shawn put an apple on our Giving Tree page for CERF+. The non-profit will receive a portion of our gross profits for June.
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