| June 2019
Lots of creatives just aren't comfortable when it comes to selling themselves or their work! The good news is that skill as a salesperson can be learned. Read on for what you need to know about engaging in conversations which lead to sales.
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FN Newsletter Editor
Successful Art Sales Conversations
by Carolyn Edlund for Artsy Shark
The sales cycle in this business can be fairly long; collectors need to see your work, become interested, and understand the value before they will commit.
As the seller, you can't reasonably expect to put your art out there and make sales consistently right away. Initial conversations rarely result in a transaction. They are often the beginning of a relationship where the prospect comes to know, like and trust you over time and eventually becomes a collector.
Selling Art is a Process
Statistically, only about 5% of sales are made on the first contact, which means that as an artist who is serious about selling, you can count on doing a lot of follow up. But that first conversation is crucial because when handled skillfully, it can set the stage for sales to come.
Let's say you are at a fair and visitors are walking into your booth to see your art. Will you sell anything? At a busy event, the odds are that yes, you will. How can an artist/salesperson make the most of each conversation?
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