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3 Creative Ways to Promote Your Art at Fairs and Festivals
By Niki Hilsabeck in Empty Easel

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Summer art festivals and art fairs provide great opportunities for artists. And, while these big events mean more potential customers, they also come with a challenge: how do you make your artwork stand out amongst all the rest?

The following ideas are fun, creative ways to add a personal touch to your art display—I use them all the time myself, and hopefully they'll prove successful for you as well!


Art Tags

1. Handcrafted price tags

I've mentioned before that if you're selling your artwork at an event, everything should be clearly labeled with a title, medium, size, and price, so that your entire art booth is customer-friendly. I would also caution against hand-written price tags.

That doesn't mean your pricing labels can't be personalized! One way I've found to add a unique touch to my labels is to cut up old acrylic or watercolor paintings (done on paper) and use the colorful pieces as backgrounds for my price labels. I type my price labels so they're still professional-looking and uniform, and use strong tape as an adhesive so I can replace the price tags when prices change.

If you want a sturdier label, you can add a layer of foam board under the background color. You can also use larger pieces of your cut-up works as backdrops for small signs and informational materials.

2. Individual business cards for each artwork

After seeing people view my paintings in person at many art events, I've noticed they'll often really connect with one or two particular pieces, even if they like all of the artwork.

Rather than expect them to look up my website and search for the artwork themselves, I link them directly to the pieces they enjoyed with individual business cards for each painting on display.

Using a basic template, I added a photo, title, brief description, and link to the specific page on my website to purchase each painting. It sounds like a lot of work, but once you decide on a basic design and follow your chosen format, it doesn't take long—especially if you're already used to typing up descriptions of your work when you post it online.

I printed my individual "artwork cards" on regular printer paper and cut them out before putting them on my display table at my last event (which was a meet and greet, not for selling). Many visitors enjoyed going through them and picking out the cards for the paintings they liked.

Another way to use these cards is to turn them into coupons—include one or two with a purchase, and you may be able to encourage customers to come back to your next event and purchase again!

3. An "about me" table

The point here is to give visitors enough information to make them feel comfortable approaching you with questions. My table is not about displaying my expertise, or a list of accomplishments (although such a display is certainly an asset at a high end event!)

Instead, my goal is for people to get comfortable with what I do and how I do it, so I think of the table as more of a learning center than a promotional area. Of course, I've been influenced by my many years in the classroom, where I've found that a table of hands-on materials is infinitely more engaging to my students than a no-touch, dry display.

If you're displaying at a busy event, the "about me" table is a good space to occupy people who are waiting to approach you (or who might not be ready to talk to you yet). A table with a brief bio, a description of your process and what makes you unique, along with photos of your artwork or a browsing box gives your visitors something to remember.

Even if you don't get a lot of time with with visitors, these personal touches can help make your artwork memorable and make YOU stand out. Just remember to keep your booth visually attractive, inviting, and professional-looking. If you do, your visitors will go away with a great memory of an enjoyable experience!

comments

hkjewelry
by hkjewelry, posted 08/01/18 12:55:43

Oh my gosh! I want to add a hands-on table now! Great ideas! Thanks for sharing!

twerpy
by twerpy, posted 07/19/18 08:49:13

These are great ideas. I will definitely incorporate them into my shows.
Thank you.
Patti B.



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