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How to Get Good Publicity for Your Art 
by Nicole Wensel for Empty Easel

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There are certainly the traditional routes (galleries, for example) but oftentimes those paths are strung with red tape—what if there was a more empowering way?

Here are a few suggestions for ways that you can begin to gain more exposure for your work through good press and publicity:


image courtesy emptyeasel.com

1. Build a dream press list

Think about where your potential fan base might "hang out" and keep an open mind.

Perhaps there are a few niche online magazines that would love to feature your story and/or a few of your pieces. Maybe there are more mainstream outlets as well that you could reach out to. Also consider podcasts as a great way to connect with your current and future fan base. What podcasts would the type of people who might connect with your creative work listen to?

Don't overwhelm yourself with this step—think of your top 10-20 outlets and use those to start your list.

2. Craft a compelling pitch

Find the right person to pitch at each outlet and craft a well-structured pitch. Short and sweet is best!

Include 3-5 bullet points, focusing on what makes you unique and what you will bring to their audience. Be sure to link to your digital portfolio and a short bio at the end. If you are a visual artist, perhaps you can even include a photo of your work embedded at the end of your email.

PRO TIP: You don't even need a press release! Just keep your email message simple, to the point, and showcase the value you bring.

3. Be bold and go for it!

When you start to put yourself out there more and more as an artist, you will inevitably face rejection and people who simply do not "get" what you do. Remember that not all art is for everyone, and quite frankly, it shouldn't be!

Kevin Kelly's concept of aiming for 1,000 "true fans" who absolutely love what you do and have the capacity to sustain you financially is a great goal. So be bold, and take action! Take the top three press outlets from your list that you would like to be featured on and reach out to them!

Wishing you the best as you land some amazing press for your fabulous creative work!

 

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