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Helpful Art Marketing Tips from the Atlanta ZAPP Conference

by Mike Salguero

art Many of you may know that the Annual ZAPP Conference was held in Atlanta a few weeks ago. This conference is put on by Zapplication, a resource for artists applying to juried fine art shows.

CustomMade was asked to speak about the world of online art shows, and about how the internet is changing art shows in general.  FNO's Julie was at the event and asked me to share some highlights from that session:  

1) Art Shows should think about ways that they can help the consumer to appreciate and encounter good art. This could be done by in-person curation, asking design professionals to walk clients around, and trying hard to educate consumers!

2) Artists should tell the story of the creation of their craft more often. Here's a Tip, shoot a video or shoot photos of the progress of you creating your piece. We have heard from numerous consumers that they are interested in watching the pieces they are purchasing being created.  Our website, CustomMade.com is now creating ways for artists and craftspeople to record and broadcast their Creation Stories. 

We think the idea of updating customers with your creation stories is one that you should explore… Use your blog, use social media like twitter and facebook, and actively tell your story. 

3)  Artists, make sure you actively sell while you are in your booth! Does this sound like you.. you go to an art festival, and then you spend time working on your products instead of talking with potential customers?   We know that talking with consumers is not always the most enjoyable thing; but doing so can create some money-making opportunities!

In this economy, it is important that we all do whatever it takes to get the word out there about our businesses and our expertise. Hopefully some of these suggestions will help grow your business.

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Article contributed by Mike Salguero of CustomMade. Have a need for marketing your crafts or artwork?  CustomMade is the first online marketplace to connect shoppers looking for fine custom home furnishings and other personalized items with the skilled makers who create them.  Join CustomMade to gain the online exposure you are looking for.  Festivalnet.com artisans receive a very special ridiculous low price to connect with thousands of custom-art-seeking buyers across the country. Click here for more details! 


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