| November 2017
Goodness, where did this year go?! Seems like yesterday it was summer season and now, all of a sudden, it's holiday time. As an artist or crafter, this time of year offers you a way to share your gift, connect with your community and grow your business. Enjoy these tips on making your holiday shows better than ever.
Speaking of holiday selling, we have amped up our efforts to drive more visitors to the FN Marketplace, so it's a great time to add items to your FN shop! Read more below.
Wishing you abundance and peace,
FN Newsletter Editor
How to Successfully Sell Your Artwork at Christmas Markets
by Steff Metal for emptyeasel.com
Christmas markets are a real highlight in the community calendar. They're a great way for local creatives to get together and share their work, while adding a bit to your bottom line over the Christmas season.
If you're new to selling your artwork at a Christmas market or holiday, it's a great way to get your name known in your local community. Read on for some Christmas-specific tips!
1. Display both expensive and inexpensive artwork
The truth is, not everyone can afford the large pieces of art for their loved ones, and most stall holders find they do much better in a Christmas market if they have a range of smaller, more inexpensive items alongside their larger pieces. These might include prints, greeting card sets, and smaller scale sculptures or wall hangings.
When I set up a stall, I like to choose 3-5 of my larger, more impressive pieces to attract people to the stall, and stock the rest with smaller items. Direct people interested in your larger pieces to a photograph book or your website.
2. Include Christmas-themed items
It would seem obvious, but many stallholders forget that buyers are looking for specifically Christmas-themed items, such as greeting cards, tree ornaments, advent calendars, and anything wintery or festive. After all, they can get your normal work at any time of the year.
Spend a few weeks beforehand creating some unique Christmas items for sale, and place these prominently on display. They'll probably be your biggest seller for the day!
Tis the Season for Shoppers!
So, we're rolling out a special campaign to increase visitors to the Marketplace this ho-ho-holiday season! Are you ready? Is your shop ready?
Here's what we're cooking up:
Have you considered upgrading to Pro Level to get the 10 item shop at no additional monthly or annual fee (5% on sales)? This would be a good time to upgrade!
- New Google ads focused on holiday gift seekers starting up before Thanksgiving.
- Site-wide banners and buttons going up to push our 1 million+ monthly visitors over to the Marketplace!
- Upping our SEO efforts with some fresh content in our blog and articles!
- Refocusing the Marketplace around holiday gift buying!
- The New Items section will be changed to "Holiday Gift Ideas".
To further expand your holiday season potential, you might be interested in our Advanced or Ultimate shop plans where you can add unlimited products!
Whichever plan you're on, update your shop and add new items today for the holiday shopping season. You can do just so many shows over the next few weeks, but you can sell your products 24/7 in the FN Marketplace!
The FestivalNet Giving Tree
"Giving"... It's more than a seasonal thing for all of us at FestivalNet!
Every month, staff members take turns selecting organizations to receive a percentage of our gross revenues. Our Giving Tree supports non-profits working to make the world a better place. This month, our advertising guru Judith Richardson put an apple on the tree for mannafoodbank.org, considering the upcoming holiday season and its impact on hungry children and isolated senior citizens.
The mission of MANNA FoodBank is to involve, educate, and unite people in the work of ending hunger in Western North Carolina, and our vision is a hunger-free WNC.
Visit our ever growing Giving Tree to see past donation recipients here!
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