Hate Marketing Your Art? Try Aromatherapy! by Dr. Thea Fiore-Bloom for Artsy-Sharky
I used to do anything to avoid marketing. It felt sleazy and didn’t really seem to pull in much business anyway. I was about to give up on it when I decided to throw a Hail Mary pass – and be totally honest, humorous and vulnerable.
People responded. I was shocked. I accidentally stumbled onto what I have termed, meaningful marketing.
Meaningful marketing reveals the soul-connected bits of you and your art through story to potential customers. It feels ethical and attracts your ideal audience. Problem is, opening up and being vulnerable is frightening, right?
You could use inhibition-lowering chemicals like pot or booze on marketing day, but your spelling errors would be legion and who knows what you’d post on Facebook!
I recently discovered a solution to my wrestling match with the fear of being real on marketing day which involves no illegal substances. The answer was right under my nose. Aromatherapy!
Aromatherapy is the science and art of using oils derived from the leaves, roots, seeds and petals of beneficial plants. Certified aromatherapist Sharon Mayberry has some great aromatic hacks to make art marketing more fun and effective.
4 Scents For Sensibility
“When you need to: overcome being introverted, put the word out about yourself in a genuine way and bring peace to your heart,” says Mayberry “you can’t go wrong diffusing a few floral essential oils at your desk to help support yourself when marketing your art.”
Her toolkit: Rockrose, Jasmine, Rose and Thyme.
Marketing in an open, meaningful manner requires staying calm and confident. “Rockrose is great for marketing because it allows our heart to feel loved and supported, which naturally leads us to feeling calm and confident.”
Rockrose is a unique smoky, slightly medicinal smelling floral. It’s a favorite of Mayberry’s because of its “extremely centering effect” on sensitive souls like us artists. “Rockrose also has chemical components that support us to visualize goals,” notes Mayberry.
“The second oil I would put in your art marketing toolkit would be Jasmine, most people know how that smells. A little real Jasmine goes a long way, just one drop is all that’s needed to encourage and support a lot of creativity.”
Jasmine oil is made from the petals of the flower. It allows for opening and expansiveness as it uplifts, warms and reassures. “Jasmine prompts this inner voice that tells you, ‘yes, I can do this, the right people will find me and love my work’,” says Mayberry.
If you lack confidence, choose Rose. “Rose broadens our capacity for self-love and brings amazing feelings of self esteem and self worth,” according to Mayberry.
True Rose essential oil is so shockingly expensive that even Mayberry buys Rose Absolute to work on clients with. If Rose Absolute is still too costly for your budget, don’t hesitate to go with Rose diluted in jojoba oil (I do).
Singer Katy Perry once said: “I feel like my secret magic trick that separates me from a lot of my peers is the bravery to be vulnerable and truthful and honest.” Need a boost of bravery? Bring on the Thyme.
“I chose to include sharp, refreshing Thyme (ct linalool) here as the final oil because it promotes bravery.”
You don’t need more than a drop of this one, or you can leave it out altogether. But it’s a great option to pair with Rockrose if you find florals like Rose or Jasmine cloying.
You could simply put a few drops of one, some or all four oils onto a cotton ball you place on your desk on marketing day. Less is more with oils; keep the aroma as a subtle thing in the background. If you want the best results, purchase a plug in diffuser which can easily scent a few rooms in one go.
Super cheap oils are often synthetic. They can give you a splitting headache when diffused. Here are three oil purveyors of quality oils to have a gander at:
Aromatics, Stillpoint Aromatics or Original Swiss Aromatics.
Common Sense Safety Warning: Some essential oils can be harmful to certain individuals. Don’t use oils if you are sensitive, pregnant, nursing, have epilepsy, asthma, health challenges or doubts, before consulting a trusted health professional. Avoid oil in eye area.
Many sources claim cat’s livers have difficulty processing certain chemicals present in many of the citrus oils and as well as oils like Thyme, Pine, Spruce, Peppermint, Oregano etc. Err on the safe side, don’t diffuse essential oil around cats, especially in enclosed rooms.
Thea Fiore-Bloom, PhD is an arts & culture magazine journalist by day, artist by night. The Charmed Studio is her new blog/online sanctuary dedicated to informing and inspiring artists and writers of all experience levels.