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Art Fairs, Craft Shows, Music Festivals, and More
Festival Network Online Newsletter Artist/Crafter Edition -  October 2007

Home Grown Music

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A note from the FNO newsletter editor

Greetings FNO Artists and Craftspeople,

Steve Popkin authors fantastic articles about making more money in the art world. I ran this one a couple years ago and wanted to share it again.

This month's featured artist is Denny Maloney, check him out below.

Happy Halloween From FNO!Happy Halloween!

Julie Cochrane
FNO Marketing
Festival Network Online

 Insider Tips To Quadruple Your Art Show Sales By Steve Popkin

photographed: Detroit  Festival of the Arts

Art FairsAt a recent art show, I could not help but notice that not everyone's day was going as well as mine! As I experienced a constant stream of people flooding into my booth and buying my artwork, my neighbors were sitting idle and waiting. Not only did I have people buzzing in and around my booth, but after they purchased my artwork, they told their friends to come to my booth and buy from me!

I had experienced too many art shows from the other side of the fence. I knew then that I needed to share my successful art show strategies with my fellow artists.

First, get rid of your director's chair. Artists that avoid perspective customers always amaze me. You've spent so much time creating your art to sell. You've spent the time and money to exhibit at the show. Why hide? If you want to sell your work, you must interact with the public.

Put yourself out there! It's very simple - you create additional value to your artwork when you interact with a perspective customer. Explain to them what makes your art work unique. Tell them how you came about conceiving and producing your artwork. Tell them the story, people are interested, and when they buy the piece they now own additional information about the piece to share with their friends.

It's important to give a reason for someone to stop at your booth. Utilize a main focus piece on an easel or pedestal in order to draw interest from the crowd.

Using signage is an easy way to give someone a reason to stop at your booth. With signage, you can give suggestions for alternative uses of the artwork. For example, many of my sushi dishes sold as candle displays, soap holders, bread plates, etc.

Run a show special and use signage to promote the details. It's important to give an added incentive to purchase something from you that day. Take one of your lower end products and create an easy way for people to purchase more of them - buy 2, get 1 free for example.

Invite people to sign up for a free drawing to win a piece of your artwork. This last step allows you to capture their name and email for future marketing purposes.

Finally, take a good look at your booth. The success of your next art show will increase when you create the successful booth. View your booth from the customer's vantage point. Is it inviting? Does it create the "I gotta have that piece!" mindset? Attend an art show yourself. Go from booth to booth and see what draws you in to look further. See which booths the people flow to. What about those booths caused you to walk in? Keep notes, assemble that information, and apply it to your booth when you set up for your shows.

Keep your booth fresh throughout the entire show. Remember every time someone walks into your booth they are a customer meeting you for the first time and you always want to make a great first impression.

Article provided by:  Steve Popkin, Veteran glass artist
Learn more: The Thriving Artist

FNO Featured Artist -  Denny Maloney's Artrageousfolk
Denny MaloneySelf-taught Folk Artist Denny Maloney's medium is in copper-enamel. He applies coarsely powdered glass to copper using sifters and funnels and then bakes the pieces in a kiln.

Amongst many themes that Denny creates including animals, spiritual symbols, and faeries, these mermaids were my personal favorite of his collection.  The antiqued and weathered effect gives the pieces a sense of being washed up on a seashore from an old treasure chest.

denny maloneyDenny and his wife Allison have been FNO members for over 5 years.  Catch them this weekend at the Lake Eden Art's Festival in Black Mountain, North Carolina and then the Charlotte Antiques & Collectibles on October 31 - November 4.  For all their festival and show dates, visit their website: Artrageousfolk.

Email Julie Cochrane if you are interested in appearing here. 
(Please put "FNO Artist Feature" in subject line)
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