A note from the FNO newsletter editor...
Greetings FNO Artists and Craftspeople,
Popkin authors fantastic articles about making more money in the art
world. I ran this one a couple years ago and wanted to share it again.
This month's featured artist is Denny Maloney, check him out below.
Festival Network Online
| Insider Tips To Quadruple Your Art Show Sales By Steve Popkin
photographed: Detroit Festival of the Arts
At a recent art show, I could not help but notice that not everyone's
day was going as well as mine! As I experienced a constant stream of
people flooding into my booth and buying my artwork, my neighbors were
sitting idle and waiting. Not only did I have people buzzing in and
around my booth, but after they purchased my artwork, they told their
friends to come to my booth and buy from me!
I had experienced too many art shows from the other side of the fence.
I knew then that I needed to share my successful art show strategies
with my fellow artists.
First, get rid of your director's chair. Artists that avoid perspective
customers always amaze me. You've spent so much time creating your art
to sell. You've spent the time and money to exhibit at the show. Why
hide? If you want to sell your work, you must interact with the public.
Put yourself out there! It's very simple - you create additional value
to your artwork when you interact with a perspective customer. Explain
to them what makes your art work unique. Tell them how you came about
conceiving and producing your artwork. Tell them the story, people are
interested, and when they buy the piece they now own additional
information about the piece to share with their friends.
It's important to give a reason for someone to stop at your booth.
Utilize a main focus piece on an easel or pedestal in order to draw
interest from the crowd.
Using signage is an easy way to give someone a reason to stop at your
booth. With signage, you can give suggestions for alternative uses of
the artwork. For example, many of my sushi dishes sold as candle
displays, soap holders, bread plates, etc.
Run a show special and use signage to promote the details. It's
important to give an added incentive to purchase something from you
that day. Take one of your lower end products and create an easy way
for people to purchase more of them - buy 2, get 1 free for example.
Invite people to sign up for a free drawing to win a piece of your
artwork. This last step allows you to capture their name and email for
future marketing purposes.
Finally, take a good look at your booth. The success of your next art
show will increase when you create the successful booth. View your
booth from the customer's vantage point. Is it inviting? Does it create
the "I gotta have that piece!" mindset? Attend an art show yourself. Go
from booth to booth and see what draws you in to look further. See
which booths the people flow to. What about those booths caused you to
walk in? Keep notes, assemble that information, and apply it to your
booth when you set up for your shows.
Keep your booth fresh throughout the entire show. Remember every time
someone walks into your booth they are a customer meeting you for the
first time and you always want to make a great first impression.
Article provided by: Steve Popkin, Veteran glass artist
Learn more: The Thriving Artist
|FNO Featured Artist - Denny Maloney's Artrageousfolk
Folk Artist Denny Maloney's medium is in copper-enamel. He applies
coarsely powdered glass to copper using sifters and funnels and then
bakes the pieces in a kiln.|
Amongst many themes that Denny creates including animals, spiritual
symbols, and faeries, these mermaids were my personal favorite of his
collection. The antiqued and weathered effect gives the pieces a
sense of being washed up on a seashore from an old treasure chest.
and his wife Allison have been FNO members for over 5 years.
Catch them this weekend at the Lake Eden Art's Festival in Black
Mountain, North Carolina and then the Charlotte Antiques &
Collectibles on October 31 - November 4. For all their festival
and show dates, visit their website: Artrageousfolk.
Email Julie Cochrane
if you are interested in appearing here.
(Please put "FNO Artist Feature" in subject line)
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