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April 2019

3 Trends To Consider When Developing Your Spring 2019 Menu
By Richard Myrick for Mobile Cuisine 

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Open Up Your Options

Your customers are looking for ways to personalize their meals. What this means for food concession owners is that you need to provide options to your existing menus that appeal to everyone from gluten-free eaters to vegetarians and vegans to paleo-diets and healthy eaters.

image by Nick Hillier

Menu items should be swapped out as dining trends come and go because this will help your menu to stay fresh and exciting for your regular customers. This is a great way for you to appeal to a larger portion of your local community. This doesn’t mean that you need to create a menu with 10 to 15 entrees, but you can still offer 4 to 6 items with various options for each. The key is that any option changes work with your food business brand.

Consider Smaller Portions

Shared plates is a huge trend in the restaurant world and is one food vendors can adapt their menu to. Consumers are getting more and more adventurous and often attend events in groups. If you offer smaller portions of your popular menu items (for example, a slider version of your popular full sized burgers) at lower prices, you’ll find customers trying multiple entrees instead of just ordering a single item.

Not only will you see larger orders but you won’t risk wasting your time experimenting with something new that may not sell.

Spring Means Fresh Fruits & Vegetables

As Spring weather surfaces, so do veggies such as broccoli, Belgian endive, artichoke, morel mushrooms, Swiss chard and white asparagus. Fruits for Spring 2019 include mango, limes, honeydew, jack fruit and many others. Integrating Spring fruits and vegetables into your menu will thrill many of your consumers.

Not only will these items draw the eye of consumers, but if you go one step further by using locally sourced produce you will help you attract locavores to your service window.

The Bottom Line

As the weather warms and people start packing their heavy clothes away many diners start looking for more nutritious options. This can mean something different for every customer that walks up to your service window, so it’s important to keep that in mind when planning your Spring 2019 menu. By using these tips when developing changes to your Winter menu we feel that you will be able to maintain your existing customer base while at the same time you can expand it, meaning more customers and more profits!

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