Food Truck First Impressions

June 2013

This month, Aaron Shuster compiles the advice of Gordon Ramsey on making your food business a success.

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Gordon Ramsey's Recipe for a Successful Business
by Aaron Shuster

For many years, this writer has been an enormous fan of Gordon Ramsey's show, Kitchen Nightmares. It is a show that keeps the audience captivated with both real life drama and built in suspense. For those unfamiliar with the show, the premise is that Master Chef Gordon Ramsey travels around the country to save various failing restaurants from certain bankruptcy. Ramsey literally has one week to turn a failure into a success. Every week, Chef Ramsey, like a skilled surgeon, must overcome tremendous odds and breathe new life into an almost moribund patient. Amazingly he is successful almost every single time turning water into wine. How does this wizard of the kitchen do it? What lessons can you learn from him to reanimate your failing business?

Review the Situation

In the musical, "Oliver," the character Fagan sings a song about reviewing the situation. That is the first step toward making a change to any problematic situation. Take a step back and make an objective analysis of your business. In a harsh light, examine its strengths and weaknesses. It might even be helpful to have an outsider or friend come in to examine it.

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