Know Your Market

June 2014

We have a new newsletter schedule! You may have noticed over the past couple of months that we've been shifting our newsletters to go out more toward the beginning of the month now. So look forward to starting your month off with great articles!

Speaking of great articles, do you have something you'd like to write about for FestivalNet? If you have a topic you'd like to see covered, or an article you feel would be helpful to our readers, please get in touch! You can email me directly at

We've also redesigned our Affiliate page! The new look should make your affiliate tools easier to find and use on that page. If you have any feedback on the redesign, we'd love to hear it!

This month, one of our favorite food vendor veterans, Barb Fitzgerald, is back to talk about the effect your menu can have on your business. Read below to see what she has to say about your food, your fests, and your market.

Happy cooking!
FNO Newsletter Editor

Food Concession Menus - Know Your Market
by Barb Fitzgerald

In the food concession business, when it comes to menus, it can be a challenge to identify and pin down your market. Because your market is, literally, a moving target.

In one day your customers might be attendees of a farmers market in the morning, and Harley Davidson riders, enjoying a swap meet, in the afternoon. The following weekend you might have your concession at an art and wine show. Then, two days later, you find yourself setting up at a five day county fair.

I don't know any menu that can maximize sales at every event. Cotton candy is for kids, and fajitas are preferred by adults. Event goers admiring art while tasting wine are not likely to buy a corn dog. But, they might buy chocolate dipped strawberries or oysters. The reverse is true for people attending a motocross race.

Most concessionaires serve a menu based on their ambition. Generally, concessionaires who earn well over fifty thousand dollars a season operate highly productive concession booths and serve a menu that has broad appeal. The food they serve can be prepared and served to hundreds or thousands of people within a short window of time. They dominate large events, such as state fairs and large sporting events. These high attendance mega events attract a wide demographic of attendees and the earning potential is huge. There, too, booth space and other operating costs are equally huge. For these food concessionaires the critical mass bar is high, but, when reached, so is the pay-off.

Read more here!

Vacation Setting for Shops?

Do you think it would be a good idea to add a vacation setting for Marketplace Shops? This is the newest topic up for voting on our FestivalNet Wishlist

This proposed setting would allow you to put your FestivalNet shop on "vacation mode," disabling sales while you're out and about, while still letting your visitors know that you'll be back soon! If you like this idea, and would like to see it implemented on FestivalNet, please add your vote!

Let Us Pay You!

We will pay you $5 for every new paid member you send our way. You can make money by simply telling others about FNO. Refer two friends, get $10, refer four, get $20... Take the cash or apply your earnings toward next year's renewal! We have tons of widgets to choose from on our new Affiliate page, and have made it easier than ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO.

Quick info about our affiliate program:

  • We pay $5 for each new pro member you send our way.
  • We pay quarterly via Paypal.
  • You may apply your affiliate credit towards next year's renewal.
  • Referrals can come in via word of mouth or through special tracking links you use in emails or online.
We now have a new look! Go to your Affiliate Page to see the new redesign with the easier-to-read look! Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out.

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