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FestivalNet Food Ventors News
August 2019

Hello FestivalNet member,

Coming up with a compelling logo which attracts, entices and creates traffic can be one of the biggest challenges you face. After all, you've probably got all sorts of ideas for the menu and sources for ingredients, but creating a logo which accurately represents your business isn't easy, especially if you're not a graphic designer. Read on for some tips.

This month we put an apple on our Giving Tree for a non-profit committed to assisting children, the elderly, families and individuals through difficulties which are no fault of their own. Learn more, below.


FN Newsletter Editor

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Creating Logo Designs Which Aren’t Boring
By M & R Specialty Trucks and Trailers

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There are various tools and options available which make the process of creating your logo easier and more affordable than ever. Now you can get a stunning logo which you can be proud of, without breaking the bank.

It’s not unheard of for a marketing agency to charge up to $25,000 for a logo design. But, it’s possible to get something which meets your needs as a small business owner, for much less.

Let's begin with  a few basic elements of logo design:

  • The Food: Most food businesses have a small and focused menu like grilled cheese sandwiches or hot dogs. If you have a clear food identity like this, ask the designer to integrate the food type into the logo. This will make it clear to prospective customers what you’re offering. 
  • The Name: Including the name of your business is a best practice of most logo designs. Often the name of your business will be positioned directly above or below the image. This is a terrific way to help the name of your business stick.
  • Fonts: Using custom fonts is one of the simplest ways to make your logo unique among your competition. There are literally thousands of options to choose from so that your logo stands out. Just make sure to select a font style that’s not too thin making it difficult to read from long distances.
  • Color Vitality: The palette of colors you choose will be one of your biggest decisions. For color scheme, take into consideration the colors and textures of your menu and match that. For example, if you serve waffles and syrup, consider a nice golden brown and molasses color scheme.
  • Stand Out: Just like fashion, there are elements that go in and out of style with logo design. Ideally, you want something that’s unique, represents your business, and can be utilized for years to come regardless of trends.
Read more!

Join our Community & Reach More People!
Whether or not you have your own website, be sure to fill out your FN profile for your business. You can share your FN profile (basically an electronic press kit) and quickly link promoters to all your info, pics, calendar, and even a blog if you want! The more complete your profile, the more a Food Director can conveniently learn all about you from one easy link.

Go to your Modify Profile page to fill out your profile and opt into the Member's Fest Biz Directory.

The FestivalNet Giving Tree

For almost 30 years, Eblen Charities has provided assistance to children, the elderly, families and individuals in need, during some of the worst times of their lives. The non-profit accomplishes this huge task with a small staff, an army of volunteers, and community support and involvement.

Our newest FestivalNet family member, Lindsay, chose Eblen Charities to receive a portion of's gross profits this month. See all our apples up on our Giving Tree page!

We're always looking for articles about working in the festival biz: tips, ideas, & resources. Send to: and put "FestivalNet Newsletter" in the subject.

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