If you're just breaking into the festival business as a new food vendor, you already know how difficult it can be to get booked. This month, we have some great advice from Robert Berman on how to find the right events for you.
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How To Find Events For New Food Concession Operators
by Robert Berman of mobilecateringbusiness.com
One of the most difficult challenges that new food concession operators face is how to find venues such as fairs, festivals, and other events and then how to convince the management of those venues that it is their best interests to have them attend.
Fairs and festivals are always looking for new and somewhat unique items to have at their venue, after all they want increased attendance and fairs and festivals that are always the same have a tendency to see attendance slowly drop from one year to next.
If you, as a new food concession operator, are providing nothing more than a "me too" menu with nothing new, exciting or out of the ordinary you will definitely have an uphill challenge to obtain space. New and exciting does not have to mean some exotic food, although a new or unusual food concept is usually a fair management grabber, it can mean a well or uniquely decorated trailer, or unusual outfits for the staff. Always be careful if you are trying to promote anything that is audio oriented, theme music can be a negative as far as some fair managers are concerned.
I always suggest that food concessionaires produce a small but meaningful electronic brochure, showing what their food concession trailer looks like, inside and out, outlining the menu and prices, and how many customers can be served per hour. This gives the fair management a feeling that you are professional and that you take the food concession business seriously. A food concession operator must always remember that the quality of the food concessions are always viewed, by the attendees, as a major part of the total fair experience. Bad or poor food quality or poor health standards and the attendees will say that the fair was bad or poor. Highlight your commitment to cleanliness and quality and as time progresses add the fairs, festivals and any other events that you have attended as references.
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