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Here is a
wonderful article for people considering the festival food vending
business. Please share this with anyone you know who is thinking
The FNO Staff
Festival Network Online
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|« Newsletter Archive
|A Successful Food Concession Business
Starts with "Soul Searching"
Many people in the mobile food concession business consider November
through March the off-season. During the cold and wet winter months a
food concession operator, whose income is earned by operating at
outdoor events such as fairs and festivals, might put his or her food
booth in mothballs and take a much-needed break from the business. For
several months these lucky concessionaires take time off and enjoy the
pursuit of other activities. Not until early spring do they start
looking forward with enthusiasm to prepare their equipment and schedule
events for the upcoming food concession season.
This enviable work schedule doesn't occur by accident. When considering
a food concession startup, new vendors need to look at the large
picture. They need to plan for how they want their business to
influence their lifestyle, as well as how much money they want to make.
Receiving all the benefits the concession business has to offer
including, but not limited to, spare time, a cash income, and personal
independence, comes by seriously considering all the decisions a start
up must make. By understanding the pros and cons of each option, and
recognizing how each decision is interconnected, a concessionaire can
control the course of their enterprise. For example, a food vendor's
business and personal goals should determine the best menu to
serve. Their choice of menu has great bearing on the type of booth they
should use. The type and size of food booth they have would in turn
influence which venues they can work. All of which determines the
amount of money they are likely to make.
Therefore, the first step in planning your concession start-up should
be serious and in-depth "soul searching". Start by asking yourself
1.What is your purpose for starting a concession business? Do you
need extra money to make ends meet? Is your job at risk? Is your nest
egg inadequate for your rapidly approaching retirement? Are you semi
retired and want to stay active while supplementing your fixed income?
Maybe your teenage kids need to raise money for college. Do you want a
business in which the whole family can work together? Maybe you are
hard to employ, or are a free spirit who wants to be responsible for
your own employment.
2.What do you ultimately expect to achieve from you concession? In
other words, how much money is enough? Will an extra ten thousand
dollars provide you a more satisfying retirement, or is fifty or one
hundred thousand dollars required to replace your current job?
3.What else do you hope to gain from your concession? Do you want
several months off in the winter to pursue other activities? Do you
want to travel with your business, or stay locally? Do you want a
business the whole family can participate in? Do you want to work your
concession alone or have the help of one or more other people?
4.What are your financial resources? Are they such that you can afford
all the appropriate equipment and pay your bills while you get your new
business off the ground? Or, will you need to siphon small portions of
your existing income and start conservatively while you expand slowly
as your business grows?
5.What are your personal resources and capabilities? Will you be
juggling your time and energy with other responsibilities? Are you
physically capable of standing for long hours? Do you have previous
The answers to these questions and others will define the type of
concession you start with and strive for. Your answers to these
questions should guide every decision you make. And, will determine how
long it will ultimately take to reach your goal.
The author, Barb
Fitzgerald, has more than twenty-five years of
experience in the food concession industry. She additionally held a
position on the Oregon Food Services Advisory Board and founded
Northwest Vendor's Network Association. Her dedicated passion for the
concession business makes her a leading authority on this unique mode
of self-employment. For details about her book: Food Booth, The
Entrepreneur's Complete Guide to the Food Concession Business, go to: http://www.foodbooth.net
Copyright 2008 by Barb Fitzgerald. Permission is granted to reprint
this article provided no words are changed, the whole article is
reprinted in its entirety, and the author's information and link box is
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