IS YOUR FACEBOOK MUSICIAN PAGE DOING MORE HURT THAN HELP? By Ari Herstand for aristake.com
Musicians, listen up!! Facebook is still relevant. Yes, teens have fled. But the rest of the population is still addicted. So, for everything that is holy, take it seriously. Next to your official website, your FB Page is THE destination most people go these days to become acquainted with your project. Oftentimes, it's the first destination.
Six Things Every Musician Page Needs To Have
Seems like a no brainer that music should exist on a Musician Page, but so many musicians don't have music, of any kind, anywhere on their page. Unacceptable. When BandPage, Bandcamp and ReverbNation all have music playing apps you can quickly and easily install to your Musician Page, there's no reason not to have one.
2) Featured Video
This is the video (uploaded TO Facebook) that lives on the left hand side of the Page just below About on the Desktop and it's the first video listed below the pinned post on mobile. It should be some kind of music video. If you don't have a high production music video, then feature your highest quality live video. It needs to be high quality. It needs to be your music. It shouldn't just be the most recent 15 second video of you putzing around in Canters fed directly from Instagram. Sure, that can be a fun video to post to give a glimpse into your world, but it shouldn't be the featured video on your Page.
3) Pinned Post
Like Twitter, Facebook allows you to feature one post at the top of your Timeline. So, do it. Pick the most interesting (newish) accomplishment, accolade, song, video, photo and pin it. It's one of the first things new fans will see when visiting your Page so make it welcoming and interesting.
4) Tour dates
Make sure you have a tour dates tab. BandsInTown and SongKick are the industry standard shows tabs, so pick one and add it to your Page. This is different from the Events tab. Whether you create an Event for each show you play is up to you (and can be an impossible hassle for a 60 date tour), but a BandsInTown or SongKick shows tab is a must (and is synced to all other concert listing sites and apps).
5) Promo Photos
People will judge you based on your look long before your sound. So make sure you take great care in what your image says about your project. Get some high quality promo photos on your Facebook Page.
6) Business Contact Info
Make sure all of the info is filled out in your About section, especially contact info. Don't make a potential talent buyer, blogger or DJ jump all over the web to find an email address. And don't make them message you through Facebook. Make sure at least one business contact email is listed. More people on the team? Include everyone: Management, Booking Agent, Publicist, Band, etc.
These six things are necessities which every band needs to have. In addition, you can customize your tabs to what makes the most sense for your project.
Don't make it difficult for people to like your band
Not too long ago, I was invited to a friend's record release show on Facebook. I had seen her post about her band before, but I'd never actually checked them out. On the Event was all the information for the show but exactly zero songs or videos posted in the comments. And, zero links to anywhere I could actually listen or watch the group.
I ended up going to the show and it was incredible. I went in totally blind, though, without ever hearing a single song. It was a pleasant surprise. But most aren't as generous with their concert going dollars to just take a chance on a band like this. So give your Page a Face(book)lift!