Why Your Online Presence is Important
March 2014

This month, we thought we would personally put together an article for you on something we here at FestivalNet think we know quite a bit about: your online presence. Read below for tips on why it's important to build up your online presence from Kurt, our CEO, Julie, our SEO specialist, and myself!

Did you know you can earn commission by spreading the word about FestivalNet? Check out the information below about how easy our affiliate program is.

If you're looking for a new audience to play to, you might want to check out our Marketplace. You can sell mp3s, cds, records, books, merch - anything you'd like!

Happy rockin'!
FNO Newsletter Editor

Why Your Online Presence is Important
by Kurt Irmiter, Julie Cochrane, and Jackie Bagwell of FestivalNet

You never know who might be looking for you or someone else with a similar name and where they might be looking all across the Net. What do you want people to see when they find you, on purpose or by accident? If you are a company, individual or group selling any kind of product or service this IS important.

So I'm helping the nephew of a friend with his evolving music career. We are having an email discussion about how to get booked into festivals. I'm trying to answer a question he has, and I need to know his zip code. His name is Katlin Owen, and I know he has a FestivalNet profile. So I pop over to the FNO community, and type in "katlin." Below is what pops up. Whose profile do you want to click on first? Suppose you're looking for another Katlin or some group or company with katlin in the name. You are instantly drawn to the better looking profile, even if that's not specifically who you are looking for! Then, and even more importantly, what will the viewer find if they are specifically searching for your profile?

Ranking high in the search engines is what every business with an online presence strives for. When you have a full and informative profile at FestivalNet.com, it can grow your SEO (search engine optimization) rank when people are looking for your business or name via the search engines. Even if you have a website of your own, utilizing your FestivalNet profile gives you a broader reach. The world wide web is a ginormous place! Take advantage of the web real estate on our website, which already ranks fantastically and has over 750,000 visitors monthly. Because our website has been firmly established since 1996 as a leader in the North American festival industry, your profile on FestivalNet helps boost your online presence. Maybe a customer or fan will enter your name and a festival they saw you at into their search bar, seeking to track you down. If you have that event listed in your FestivalNet calendar, the search engines will rank your profile because of the match on your name and the event! SEO works by looking for the small details. Be sure to use the keywords of your product/service in a lengthy and informative bio. Do the same in captions of photos & in your calendar. Make use of all of the areas in your profile/EPK. And be sure to always use quality photos, videos, music and other content you add to your profile.

Read more here!

Let Us Pay You!

We will pay you $5 for every new paid member you send our way. You can make money by simply telling others about FNO. Refer two friends, get $10, refer four, get $20... Take the cash or apply your earnings toward next year's renewal! We have tons of widgets to choose from on our new Affiliate page, and have made it easier than ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO.

Quick info about our affiliate program:

  • We pay $5 for each new pro member you send our way.
  • We pay quarterly via Paypal.
  • You may apply your affiliate credit towards next year's renewal.
  • Referrals can come in via word of mouth or through special tracking links you use in emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out.

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