So, which online marketing tools are essential for musicians who are trying to cut through the noise, find their audience, and attract new fans? Read on for some of the best options available to DIY artists and bands, along with some basics on getting the most out of each marketing tool.
It’s the time of year when kids start anticipating that last bell of the year, signaling months of summer fun and freedom. But, for tens of thousands of children hunger begins when school ends. This month we put an apple on our Giving Tree for the All Faiths Food Bank which works to end child hunger.
To Your Success!
FN Newsletter Editor
11 Essential Online Music Marketing Tools
by Lisa Occhino for bandzoogle
If you’re just starting to dip your toes into the world of online music marketing, the number of platforms at your disposal can be overwhelming. Fortunately, many of them are free (or very affordable), so there’s little risk with trying them out.
For the average artist, the mailing list is that thing you put in the back of the room on your semi-professional-looking merch table. You don’t encourage people to sign up, and your average fan doesn’t even know you have one. What’s worse is that you rarely use it, and you probably send out one newsletter update every four months or so.
That’s a big mistake, because your mailing list is the single most important marketing tool you have. Social media is great and all, but no one can keep track of everything in their feeds. And certain platforms (like Facebook) have made it increasingly difficult to get your content seen unless you pay for advertising.
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The FestivalNet Giving Tree
Over the last five years, the All Faiths Food Bank 'Campaign Against Summer Hunger' has become one of the strongest lines of defense against child hunger in two Florida counties. Last year, the campaign provided nearly 36,000 children with almost 3 million meals!
Our IT Guru, Richard, chose the non-profit to receive a portion of Festivalnet.com’s gross profits this month.
See all our apples up on our Giving Tree page!