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FestivalNet Musicians & Performers News
July 2019

What if you've got no label, no manager, no publicist, no agent and are on zero official Spotify playlists? Up the creek without a paddle, right? Wrong! Read on for some inspiration, insight and instruction about boosting your fan base and bottom line.

For many of us, life without our four-leggeds would be unthinkable. Now, imagine this: having to choose between leaving an abusive situation or staying to protect your pet, because no shelter will take you both. Noah’s Animal House is on a mission to remove the 'No Pets Allowed' sign from all domestic abuse shelters. Find out more about this non-profit, below.

Stay Cool!

Marisa Morgan
FN Newsletter Editor

From 150 To 500,000 Monthly Spotify Listeners Without Playlists
By Ari Herstand for Ari's Take
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Three years ago the northern Virginia conscious hip hop artist, Lucidious, was struggling to get listeners to his music. He had about 150 monthly listeners on Spotify (no I didn’t forget a zero) with merely 45 followers, about 1,500 followers on Instagram and Facebook. And was making less than $100 a month from his music.

Today, he has 500,000 monthly listeners on Spotify (no my finger didn’t get stuck on the zero key), over 50,000 followers on Spotify, 245,000 Likes on Facebook, 100,000 followers on Instagram, he’s getting around 5 million streams a month, has over 100 million total streams across all platforms and is making around $20,000 a month just from his recorded music. 

image courtesy ari's take

So how did he do this?

He utilized direct marketing strategies on Facebook and Instagram to find his audience and get them into his world. Specifically, he mastered the Facebook Business and Ads Manager and ran all different kinds of video ads targeting fans of similar artists.

They came pouring into his world and eventually he was getting fans to click his ads at around $.02 per click - putting every marketing expert to shame. Spending about $10 a day, he was pulling in around 500 new fans per day. And because his music is great and his Instagram is engaging, these people who started off as passive observers turned into die hard fans.

Read more!

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The FestivalNet Giving Tree

In a national survey, 85% of women seeking safety in a domestic violence shelter reported pet abuse in their home. That means too many women face the unimaginable choice of leaving their pet behind to be tortured or killed by the abuser they are trying to flee, simply because most shelters don’t welcome animals.

After a wake up call back in 2005, one domestic violence shelter in Nevada vowed to change that. Since then, Noah’s Animal House has cared and protected over 1,500 pets for 100,000 boarding nights.

Our CFO and passionate pet lover, Connie, chose Noah’s Animal House to receive a portion of Festivalnet.com’s gross profits this month. See all our apples up on our Giving Tree page!

We're always looking for articles about working in the festival biz: tips, ideas, & resources. Send to: news@festivalnet.com and put "FestivalNet Newsletter" in the subject.

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