There's no doubt that playing festivals can expand your audience within the festival market. There are so many to play and choose from as you plan your festival booking search. If you feel ready to pitch your act to the festival market, here is what I would suggest you do before picking up the phone or emailing a link to your Electronic Press Kit or your website to every festival on some huge list.
1. Set some touring goals as to the markets that are logical for you to tour at this time in your career.
2. Research the festivals that are prominent in that market and make a list, even if it's not the major, well known festival that "everyone is trying to get into." There are plenty of state, county and city-wide events that would be a great place to begin building your audience.
3. Spend some time on these festival websites and make a note of the following:
a. The time of year those festivals occur
b. The contact information
c. Who played the festival last year?
d. How many stages do they run?
e. Do they do any kind of workshops in addition to the performance stages?
f. Do they have a showcase stage for emerging artists and a separate submission process or contact?
g. Do they have a children's performance area?
h. Do they have novelty acts or acts that play during stage changeovers between artists?
4. Now it's time to think about what you can offer in a festival setting. How can you enhance the festival with innovative workshops that you can moderate or in which you can participate. Delve into your song repertoire to come up with some themes and then create some clever titles to match the themes. If you don't have workshop experience or a workshop you can offer, get busy and create one. The more versatile you can be, the more attractive to a festival artistic director you'll become.
5. By knowing more about the festivals you are about to approach, and by knowing what they are looking for as they program each year's festival, you have a much better chance of making a unique pitch to the artistic director and capturing their attention. Let's not forget that you are probably among hundreds if not thousands of other artists who are thinking, like you, "it's time to book some festivals."
Next week: Festival Bookings: Part 2
- - - - - - - - - - - - -
And, I invite you to learn more about this and other topics important to your career development
and to sign up for free weekly audio Biz Booster Hot Tip! Every Monday you'll get another
valuable strategy and technique that you can put to use immediately. You'll find helpful books,
career development seminars, Booking & Touring Success Strategies & Secrets online course
and information on booking tours, the music business and performing arts. It's all waiting for you
Here's your chance to make suggestions on new features or improvements you would like to see us make to the FNO site. You can rate changes in order of importance to you or make a suggestion. We're looking forward to hearing from you!
Let Us Pay You!
We have a brand new Affiliate Widget page! Our new widget page gives you options with your specialized FNO Affiliate Number already in the code. We have tons of widgets to choose from, and have made it easier than ever to use.
You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.
Word of mouth is the best form of
advertising, and we'd like to thank you for spreading the word about FNO. You could be earning
extra cash just by referring fellow vendors or festival participants to FNO
Quick info about our affiliate program:
We pay $5 for each new pro member you send our way.
We pay quarterly via Paypal.
You may apply your affiliate credit towards next year's renewal.
Referrals can come in via word of mouth or through special tracking links you use in
emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer
when you refer them to be sure you get credit when they join as a Pro Member. If you want to
learn more, go here - where you can print your own flyers to hand out (to do this, you
must have an affiliate number, all Pro Members automatically have one, if you are a free
member, you must request one).
We're always looking for articles about working in the festival biz: tips, ideas, techniques, & resources. Send to: firstname.lastname@example.org and put "FNO Newsletter" in subject line.