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October 2012


Last month, we asked an expert, Jeri Goldstein, about getting booked into festivals. Take a look at the second part of her three-part series on this topic - it may just help you get more bookings!


FestivalNet would like to take a moment to celebrate the life of's founder Suzanne Glass, she will be missed.


Happy rockin'!
FNO Newsletter Editor


Festival Bookings: Part 2- Book Two Years on One Call


By Jeri Goldstein Copyright 2012 The New Music Times, Inc.


Getting into your festival of choice is not an easy task. There is so much competition vying for just so many performance slots. So how can you make yourself look more attractive to the artistic director?



First spend some time on the festival site and get familiar with what the festival is about. Get a real understanding of the scope of the festival and what the director is trying to accomplish with their programming. Look over last year's schedule and read all the workshop titles and who performed in those workshops. See anything familiar or performers that you know? Can you do something like what is being promoted here? Take a look at all the stages if it is a multi-stage festival. Those smaller stages are probably the right place for you to enter the festival if you are a first timer. As you view the main stage time slots and acts, can you see potential time slots that might be good for you to get your foot in the door that are not the prime time evening slots if the festival runs night stages?



Now when you make your call or send your email or letter, you might suggest that it would be appropriate for you to play one of the side stages or a time slot earlier in the day so you can introduce yourself to their festival audience THIS YEAR. Then, since you anticipate things going well, you would like to put a hold on a slightly better time slot next year. This way all the effort put into building your relationship with their audience this year will benefit the festival next year with your return visit. And if they are interested in setting this up now, contingent on you doing as well as you think you'll do, you are willing to set your fee now at a lower amount than what you might be getting paid next year.



Everyone wins here, you get two gigs, the festival gets an audience building situation as do you and they get a good act at a great price for next year if you do well this year. This can work well if you develop a relationship with the artistic director, have been nurturing a slot at this festival and are willing to really understand what the festival is about and trying to accomplish with their programming. Give it a try.


Next Month: Festival Bookings: Part 3


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And, I invite you to learn more about this and other topics important to your career development and to sign up for free weekly audio Biz Booster Hot Tip! Every Monday you'll get another valuable strategy and technique that you can put to use immediately. You'll find helpful books, career development seminars, Booking & Touring Success Strategies & Secrets online course and information on booking tours, the music business and performing arts. It's all waiting for you at


Jeri Goldstein is President & Founder of where she teaches musicians, performing artists, agents & managers how to get great gigs. She is the author of, How To Be Your Own Booking Agent The Musician's & Performing Artist's Guide To Successful Touring 3rd Edition and The Tiny Guide to Huge Success100 Biz Boosting Hot tips to Ignite Your Performing Career. Jeri is an artist career development coach and keynote speaker.




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