Hi FNO Promoter!
Happy New Year! Have you updated your show listings for 2011 yet? Be sure to stop by the FNO forums and let vendors know if you still have openings for your upcoming event. Better yet - utilize our Fest Biz directory to find Artists, Crafters, Food Vendors, Musicians & more.
We know that it's a unique challenge to put on an event of any size and there are new expenses every time. Below, Cindy Hartzell gives some advice on landing sponsorships for your event to help absorb some of your costs.
BIG NEWS: Just in case you haven't noticed, the new FNO Marketplace is open for business; now you can sell your festival gear online through FNO! We are just getting started, so check back often.
The Best Way to Find Sponsors for Your Event
by Cindy Hartzell
Finding sponsors for an event takes time, patience and a professional approach. Although there are many sources to find potential sponsors, the best and most efficient approach is to become "business matchmaker." Essentially, you will be matching businesses with customers and clients. Approach sponsors with a win-win scenario and focus on what you can provide them - access to their target market. When companies can clearly see a return on investment for their sponsorship, you will find they will be much more interested in sponsoring your event.
Identify what you have to offer organizations that might provide support for your event. Have a detailed description of the target market to which the event will provide access. Have an established amount or be willing to negotiate a number of "impressions" that sponsors will receive in exchange for their support. Prepare clean, professional looking handouts with your contact information, an overview of the target market qualities and the advantages that the event will offer the sponsor. Mail these out, or if possible distribute them in person. If this is an annual event, include newspaper coverage and statistics from previous years. Provide details on the event date, agenda, displays, other sponsors, and entertainment. Include details on when and how many opportunities the sponsor will have to get their name and/or products before the potential customer. Be prepared with specific types and or levels of sponsorship you will need.
Sell Tickets to Your Event Online!
FNO PROMOTERS! Sell your event tickets online! With our new partner, AttendStar, you never pay a fee to use their online ticketing software. Plus:
1. No set-up, monthly or percentage of your ticket price
2. Lowest prices in the industry - 99 cents/ticket!
3. FREE hard tickets to sell at outlets and at the door, when you have paid tickets
4. Use your own PayPal or Merchant Account to accept payments, or use theirs for 3%
5. Great 7 day a week customer service
6. Sell tickets in 15 minutes
7. FREE press releases to help you sell more tickets
8. Scan tickets with Android phones or AttendStar can loan you a free bar code scanner
Click here to get started!
Are you a High Quality promoter with multiple shows?
Gain VIP status and get assistance updating your events, plus you will be part of a unique group
of superior promoters that deserve special recognition!
Benefits of being a VIP Promoter:
- Assistance with keeping your events updated on the FNO site.
- Deep Discounts on Featured Events & other FNO advertising.
- Special designation as a VIP Promoter in all Festival & Events search results
& in any Featured Events you purchase.
- A graphic to display on your website distinguishing you as a FNO VIP Promoter.
Learn how to become a VIP Promoter. For further information, contact Judith.
Stay Connected on the Road!
FNO has teamed up with Rovair, a leading wireless mobile broadband provider.
What does that mean for you? You can now stay connected while traveling & working at shows!
We have partnered with RovAir to bring you temporary internet access
allowing you to stay in touch with customers and business contacts and even
accept & process credit cards over the internet via a laptop/net book and
a wireless card!
Find out more about Rovair here.
FREE Marketing for Your Show!
Our market is your market. Co-promote FNO and earn free added exposure for your shows. Tap into FNO's audience of 400,000+ monthly visitors & 4 million hits! You want to make sure those people find your event, and we want to help. Select from one of the following options to co-promote with FNO.
Email Carrie to sign up today.
- Package A: Link to FNO from any two main pages on your website and receive a FREE Featured Event listing from FNO's general search (accessible to all web-visitors). $55.00 Value
- Package B: Insert FNO marketing info (custom-designed coupons we provide) with your show applications and receive up to 2 FREE 1 year Featured Event listings & links to your site from FNO's general search (accessible to all web-visitors). up to $180.00 Value