Social Media is everywhere. Every audience from tweens to grannies uses social- so make sure you're present in order to reach your conference's target audience! Platforms like Twitter, Facebook, and LinkedIn can be excellent ways to promote your next conference. Use these 9 Social Media Tips to Promote your Next Event provided by our friends from Bizzabo.
1. Create a Hashtag
A specialized hashtag for your event can enhance social buzz, increase participation and even boost attendance. When creating your twitter hashtag try to keep it relevant, unique, short, and sweet. Sounds simple, but don't forget - not everything sounds good as a hashtag. For example, Susan Boyle's album release party used the hashtag #susanalbumparty. Whoops!
2. Use It!
Your hashtag means nothing if you don't used it! Promote it everywhere including your event website, dedicated emails, social networks, and the event's mobile app. The hashtag is a great way for your attendees to engage with the event content, speakers, and each other. You'll be able to watch what is trending around your event in real-time and get relevant feedback in the process.
3. Time is of the Essence
Get started now! The earlier you promote the event and dedicated hashtag, the greater your chances are for success. Promote early to create momentum and reach a larger audience. Your goal is to saturate the social mediasphere with word of your event, which is best done by promoting a few months in advance to ensure a wider reach.
4. Reach Out
Social media is an ideal channel for initiating conversations. Reach out to attendees, speakers, and prospective conference-goers to get them excited about the event. Stay relevant by sharing other related content and initiate social buzz. Creating enthusiasm before the event will encourage others to promote the event.
5. Know Your Biggest Promoters
Using social correctly can help your attendees to become your biggest promoters! Encourage attendees to leverage their social networks to help spread the word. Create mutually beneficial relationships with industry and thought leaders by sharing their updates and engaging them in conversation online. They already have loyal fans and are admired in their industry.
6. Speaker Network
Encourage your speakers to promote the event. It is to their own advantage to advertise conferences they are speaking at. Remind them that the more attendees at the event, the more people that get to hear the awesome content they have to share. When you tweet, make sure to mention them with the hopes of a retweet!
7. Create Challenges
Engage your guests before the event. Contests, interesting facts and other sharable content are great, indirect ways to promote your event. Contests can also be a great way to give a sneak peak of the event content, along with blog posts, and giveaways. Get creative by offering discounts or broadcast curated streams using your twitter hashtag.
8. Use Your Networks
Create a LinkedIn group and a Facebook page for your event. Post topics including activities, photos, sponsors, special guests, speakers, agenda info, and anything else that is relevant for the conference. Organically growing an attendee community on these networks means higher sharability for your event!
9. Follow Back
Engage with and reward attendees who are regularly promoting and mentioning your events on social media and encourage two-way communication. Get feedback from attendees about what they liked best, least, and what they hope to see for next time. This will increase the likelihood to return the following year and share their positive experiences with their own networks.
Don't miss out on all the added value that can be created by utilizing the wonderful world of social media. Here at Bizzabo we encourage you to be social and use all the capabilities of technology to promote your event.