| February 2019
When it comes to promoting an event, few channels deliver results like email marketing. Read on to learn how your very next email could increase event awareness and attendance!
This month, we put an apple on our Giving Tree for Western Carolina Rescue Ministries. Since 1981, this non-profit has been a saving grace for 100’s of men, women and children. Read more about their work, below.
FN Newsletter Editor
13 Tips for Driving Event Attendance with Email Marketing
By Grace Miller for bizzabo.com
For event marketers looking to email to get the word out on their event, the question then becomes: How do you stand out?
1. Make your email look great on mobile
It's a mobile world. Given the love affair with all-things-mobile, it's not surprising to learn that more people rely on their phones for everything from checking their email to RSVPing to an event.
What does that mean for event marketers? You have to make sure your email looks stunning on every device. Use an email service provider that offers responsive templates, which adapt to fit any screen size. Then, always make sure to preview your email on a mobile device before hitting “send”.
2. Make your email CTAs clear and bold
The call to action (CTA) in every email—be it an event invitation or a post-event survey—has to pop. The average subscriber spends about 11 seconds reading your email. That's right: 11 seconds. To compensate for this, you have to leverage well-defined elements that explain what your email is all about at a glance.
Reach your target market with the FestivalNet Call For Artists E-Blast & Featured Events
Connect with over 67,000 artists and crafters who currently receive the FestivalNet.com "Call For Artists" Email Blast every week. Choose to be in the e-blast for one to four months plus get listed in our special Call For Artists Web-Page.
Want to reach festival-goers, would-be sponsors, tourists, and travelers? Then become a Featured Event! You will receive more visibility and clicks because your event will appear above the free listings.
Check out this side-by-side comparison and as always, get in touch if you need some help.
The FestivalNet Giving Tree
"We meet people in crisis, focus on helping them at the point of their need, invest in their future, and help them until they can move forward."
For 38 years, Western Carolina Rescue Ministries has been serving men, women and children by providing meals, food boxes, overnight shelter, showers and clothing. The non-profit also provides life counseling, job training and assistance with transitional services.
Our Database Manager extraordinaire, Sara Potts, chose Western Carolina Rescue Ministries to receive a portion of our gross profits this month.
See all our apples up on our Giving Tree page!
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