There is an ever-increasing presence of technology in our daily activities, particularly through use of smart phones. According to Neilson, at least half of U.S. consumers are now using smartphones, and the proof is in the 'profile': 3 billion 'Likes' are doled out on Facebook every day, Twitter posts one billion tweets every 3 days and several hundred million photos are shared throughout the vast social media spectrum.
A live event can really capitalize on this interactive growth by combining the actual event with an ongoing online presence. A new study by Pew Research Center's Internet & American Life Project for the U.S. National Endowment for the Arts found that digital and social media greatly impact the way cultural events are experienced. The more interactive the event can be with its attendees, the better. It makes sense as people desire to be 'in the know' with up-to-date info, and event planners are taking notice.
Events of all kinds are looking to integrate their live experiences with their attendees' daily smartphone and social media activity. Mobile apps, for example, are leading the way to blend the live and mobile experience through interactive event guides. "We've found mobile apps to be the way to go for our event guide," said Michael Stone, Director of Indie Faire. "They're much better than paper guides, they cost less, you can make continuous live updates, even during the event, and attendees love them."
The interaction between a live event, its sponsors and its attendees through an event app is part of this increasing relationship between technology and live interaction. Updated features including calendars, maps, and promotional pages engage the attendee far more than a paper guide ever could. Plus, promotion can last all year through an app or shared content via social media. It's a new and innovative way that makes communication with your audience more effective and easily track able.
Interested in trying out an Event Guide App? FNO has teamed up with Gyde.ly http://gyde.ly/fno, a San Francisco-based event app company, and provided a free service for FNO members to create a mobile guide app.
Shane Mayer founded Gyde.Ly, a custom mobile app for use as event guides.
FNO and Gyde.ly are partnering to provide free mobile guide apps to festival partners.
What is a guide app? It's just like a paper program or event guide, only without the paper. Attendees simply download the guide to their iPhone or Android smartphone.
Attendees love getting all the event info, schedule and maps right on their phone!
It's great for event producers too:
Update the guide at any time, even during the event