Tips on Creating & Managing a Street Team

March 2015

Marketing is an incredibly important part of putting together a successful event. This month's arcticle from Kevin Morrison details how to manage your marketing street team effectively.

Make sure your show is up-to-date for 2015! The sooner you get those details out there, the more applications you'll get.

Happy promoting!
FNO Newsletter Editor

Tips on Creating & Managing a Street Team

by Kevin Morrison

Promoting events When promoting a concert or special event, the effectiveness of one's street team can be the difference in losing money, breaking even, or making a profit. Wikipedia defines a street team as "a term used in marketing to describe a group of people who 'hit the streets' promoting an event or a product." Their duties include: distributing promotional items and flyers, putting up posters and stickers, and a lot of word-of-mouth promotion throughout community. These foot soldiers, who are mainly volunteers, can be the single most important element to a successful promotion when adequately deployed. Here are a few tips to help you develop and manage your own street team.

The first step is to know and understand the people you are considering to join your squad. This can be achieved by creating a short form for potential members to fill out. Or, you can just setup an initial meeting with each one but be prepared to jot down some notes. The purpose of this is to find out their strengths and weaknesses as it pertains to the duties that will be assigned to them. Find out their level of commitment, likes, dislikes, general availability, and administrative/marketing/computer skills and inadequacies. Look for people with common sense, good judgment, the ability to think on their feet, and some level of expertise or a strong desire to learn. Use this information to place them in a position on the team where their top skills can be utilized. It can also help you determine what new responsibilities you can add to their duties at a later date and who to choose as group leaders.

Read more here!

Let Us Pay You!

We will pay you $5 for every new paid member you send our way. You can make money by simply telling others about FNO. Refer two friends, get $10, refer four, get $20... Take the cash or apply your earnings toward next year's renewal! We have tons of widgets to choose from on our new Affiliate page, and have made it easier than ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO.

Quick info about our affiliate program:

  • We pay $5 for each new pro member you send our way.
  • We pay quarterly via Paypal.
  • You may apply your affiliate credit towards next year's renewal.
  • Referrals can come in via word of mouth or through special tracking links you use in emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out (to do this, you must have an affiliate number, all Pro Members automatically have one, if you are a free member, you must request one).

Get a Link to Your Page in Our Members Link!

Pro Members! If you have a website or blog and link to, we will link to your site on our Member's Links page!

The Member's Links page is a great way to get more traffic and exposure to your site. It's a total win-win.

Before getting in touch to swap links, visit your 'My Account' area and click 'Affiliate Tools' on the right to get your code for linking to FNO. Once the link to FNO is live on your site or blog, let Julie know to get added. Be sure your website is listed in your 'modify profile' area.

Featured Musician

Darrell Vanzant

Featured Artist

Zara's Shop

FNO Giving Tree

Operation 300

National Event Services

FNO Advertising

Interested inFNO Advertising
or other ways to promote your event beyond the free listing? Learn more

Find Artists, Crafters, Food Vendors, Musicians & more in the FNO Festival Biz Directory.

Follow festivalnet on Twitter

Find Events
Select State/Prov.
Select Month
We're always looking for articles about working in the festival biz: tips, ideas, techniques, & resources. Send to: and put "FNO Newsletter" in subject line.

To Manage Your E-Lists, Go Here.

Tell your friends about FNO

If you need your user name and password, email for assistance. To ensure delivery of this newsletter, please add to your email address book. Thank you!

Copyright © 2015 FESTIVAL NETWORK ONLINE All rights reserved.
Join our Free e-lists! FestivalNetCom
our terms: site - marketplace |  privacy policy |  contact us
© FestivalNet 2018
P.O. Box 18839 Asheville, NC 28814