Fundraising for Events

March 2017

Hello Member,

Using social media is great for building community around your event, however "doing social media" and bringing people together are two different things! With the right strategy & personal touch, social media can be a great tool in boosting your events.

Have you looked at our Affiliate Program lately? You just may want to - we have something special coming up just for you! Take a look under the article for more details.

Happy Spring!
FN Newsletter Editor

How to Build Vibrant Online Event Communities

by David Epstein

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Know that social media is not necessarily community building

Just because someone on your team is tweeting, snapping, and posting does not mean that they are actually building an online community. Contrary to popular belief, a social media manager and a community manager do different things and "doing social media" is not the same as bringing people together via online networks.

That means that as you develop an online community building strategy it may look quite different from a social media strategy that is usually designed to increase brand awareness or increase event registrations. In fact, it is possible to have two separate strategies that involve the same networks but aim to accomplish different goals.

Online community building strategies

When it comes to building a thriving online community, you have many different tools at your disposal. To select the right tool for you, it's important to understand the target audience. Whhich social networks are your target audience most likely to use naturally? Which sort of connections are these people most likely hoping to establish (friendships, business connections, relationships with industry influencers?) What social media platforms are integrated with the event networking app you are using, if you are using one. Here are some different community building strategies that can be implemented on different social networks.

Read more here!

Hop Into Our Affiliate Program!

This Spring, we want to make sure you feel the love! So, in the grand old tradition of spring cleaning, we've dusted off our Affiliate Program. It means more commission cash in your Easter basket or pocket or FN account! We hope it'll make you hoppy ;).

The delicious details coming soon! To receive the love, make sure you subscribe by going to 'Manage Your E-lists' and adding Affiliate Newsletter to your preferences. We'll send it out just once a quarter...hopefully, along with your commission payment! You'll also find member affiliate profiles, tips on painlessly increasing your bottom line, maybe a contest or two. Stay tuned!

The FestivalNet Giving Tree

Our Giving Tree supports organizations working to make the world a better place. FestivalNet Staff members take turns selecting organizations to receive a percentage of our gross revenues. This month's Giving Tree was chosen by our brilliant programmer, Richard Cepas. Richard has selected the Johns Hopkins All Children's Hospital to receive this month's donation. This organization provides expert pediatric care for infants, children and teens with some of the most challenging medical problems in our community and around the world.

To learn more about our Giving Tree program and to see past donation recipients, please visit this page.

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