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April 2012
Getting folks to visit your webpage can be the difference between getting them to come out to your event, or them staying at home that day. In this month's article, we'll take a look at how to get a higher ranking for your site to make it easier to find in a web search.

Have you listed any of your festival gear in the FNO Marketplace?

As always, if you have any particular topics you'd like to see covered here, or if you'd like to contribute an article to the FNO newsletters - drop me a line!

Happy promoting!
FNO Newsletter Editor

How to Get Thousands of Links to Your Website
by "Rob" at

Links generate FREE traffic for you, and shoot you to the top of the search engine rankings. This article explains the top methods for getting links to your site. Apply these methods properly, and you may not need to use any other method of getting traffic.

Why links get you to the top of the search engines

You may already be aware that links are probably the most important factor to getting a number one rankings on the search engines. However there is something that most people forget when trying to get links: It's not just the quantity, but the quality of the links which is important. Basically, "link farms" where there are thousands of unrelated links, do not work any more. It won't hurt your site if you have a link FROM a link farm. HOWEVER, if you link to a link farm your site can be severely penalized, especially with This is a crucial point: If you link to poor quality sites, search engines such as Google will penalize your site and you will get a poor search engine ranking.

How to find good sites to link to you

So, you need to find good quality sites, how do you do it? Well, there are a few different ways. Good quality sites are going to have high search engine rankings. So, what you can do is simply to search for the top 100 ranking sites on Google, or other search engines, for the keyword that you are interested in. For example, if your site sells pottery, then you search for "buy pottery" or "pottery" and find the top 100 sites for each of those keywords.

How to get the sites to link to you

Method 1 - offer an incentive

If your product has an affiliate program, then you simply suggest that they promote your affiliate program on their site, and they will be able to get a commission for each sale for people coming from their site. Alternatively you can advertise on their site and pay a fixed fee. Another type of incentive is to offer your product for free, or offer free advertising for their site on your site. There are several alternative ways to do this.

Method 2 - get the links for free

A great way to do this is to the following: Firstly, look at the site and carefully determine if your product or site fits with the topic of their site. If it does, look for the best place for them to have a link to your site. Then, put a link to their site on your site - do this before they even put a link to your site. Next you need to email them. Tell the site owner that you have put a link to their site (show them the page where you have put a link, and make sure it is a quality link). Then tell the owner why it will benefit their visitors to have a link to your site. Lastly, give an example of exactly where you suggest the link should be on their site, and an example of the wording that they could use. This makes it really easy for them to link to you. The potential problem with method 2 is that it can take a lot of time to find the best sites to link to you. There is some software which can do it for you which is the Internet Success Spider as mentioned above.

Other resources to help you

Before you even start doing all of this you should check and see how many links are already pointing to your site. You can find this info on sites like or Google's Web Tools.

Other things that will dramatically increase your chances of getting "linked to":

1. Try faxing or phoning Website owners. Faxes receive a lot more attention than emails.

2. Make sure that your email (or fax) is individualized, and states the benefits for their site and their visitors.

3. Make sure that your site has good quality content that people are going to want to link to.

4. Make the email (or fax) personal. Use the webmaster's name if you can find it.

5. If the webmaster doesn't respond to your first email, try emailing again a week later as a gentle reminder. This can often work well.

6. Use a database to keep track of who you have emailed and their responses.

7. Create a template email that you can use to save time BUT don't send the same email to everyone, make sure that you individualize.

Share Your Application on Your FNO Listing!

We've added a new feature, just for you! Now you can upload show applications and documents to your account. Gain more vendor and artist interest by allowing them to access your applications more easily. To upload your own, just go to Your Account, and click on My Applications.

Applications can be viewed and downloaded by visitors to your profile and event pages!

Vote on New Member Features

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We have a brand new Affiliate Widget page! Our new widget page gives you options with your specialized FNO Affiliate Number already in the code. We have tons of widgets to choose from, and have made it easier htan ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO

Quick info about our affiliate program:

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Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out (to do this, you must have an affiliate number, all Pro Members automatically have one, if you are a free member, you must request one).
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