Hi FNO Promoter!
Has your big event season started yet? This month, Fred Puglia of Perfect Impressions offers some advice for really making your event stand out from all the others. Be sure to stop by the FNO forums and let vendors know that you still have openings for your upcoming event. Better yet - utilize our Fest Biz directory to find Artists, Crafters, Food Vendors, Musicians & more.
Setting the Image of the Event
by Fred Puglia, Perfect Impressions
If you think all you have to do is gather a few exhibits, buy some entertainment, advertise what is going to happen... and the folks will bang down your door!
WRONG! It's not that easy!
First off, today's leisure-time market has more options with entertainment than "Carter has liver pills." There are virtually dozens of events every weekend in Anytown, USA, tugging at your customer's jacket. You have to fight sports on TV, Sunday shopping hours, the kids' soccer games, and discount movies.
You need to razzle-dazzle them and promise 'em the silver cup or else you're just another ho-hum event. The only foreseeable problem is: If you don't deliver the glitz and the silver cup, you might as well pack up and become "another thing of the past." Read more
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