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How to Promote a Local Event

Tips to Help You Be a Better Event Planner

by Kristy O'Connell


As an event professional, you know that with all of the excitement, creativity, and smiling faces also comes weeks of planning, strategizing, and tying up loose ends.


To make this process less cumbersome and more actionable, we've created this list of actionable business tips that will help you be a better businessperson and a better event organizer.



1. Meditate More, Stress Less

It is no secret that the pressure event organizers face when planning an event can lead to a lot of extra baggage both mentally and physically. From the moment an event is booked, the clock is ticking, and deadlines, last minute adjustments, and the strong drive to go above and beyond often hover over organizers.


These are the types of stresses that can actually hinder you rather than propel you into the right direction, so it's important that you not only take these challenges in stride but that you also remember to care about your own well-being. Not only can stress restrict creativity, but it can also lead to difficulty focusing, to issues completing tasks on-time, and to long-term health problems.


There is no room for counterproductivity in event planning, so we recommend meditating as a way to manage work-related stress and improve your event planning skills. If meditating isn't for you, we suggest that you find an outlet that focuses your attention elsewhere and facilitates mindful thinking.

2. Build A Personal Brand

As an event organizer, it is important that you differentiate yourself and build a reputation that sets you apart from others.


A great reputation extends beyond word of mouth and great reviews. A strong personal brand is one that is easily accessible to potential clients or employers and exists in many high-visibility places online.


We recommend that you start thinking of yourself as a brand and marketing yourself to a particular target market - to improve as an event planner, you should start creating and posting content that will best portray your brand to readers. This means that the way you act and communicate in both reality and via social media platforms like Twitter, Facebook, and LinkedIn should help to further develop your professional brand.


3. Step Out Of Your Comfort Zone And Innovate

Steve Jobs said that "Innovation distinguishes between a leader and a follower." Learning from mistakes, stepping out of your comfort zone, and trying new things are key to innovation.


If you're like most event organizers, you've probably experienced a time when you've left an event thinking, "I wish I did this or that differently." It's your job to learn and improve from these reflections and bring new ideas to reality going forward.


New ideas and innovation can also come from attending events outside of the events you plan. There is nothing wrong with borrowing ideas from events you've attended. In fact, building on something that already exists and finding ways to make it better is innovation in itself. It's as easy as doing your research by reading up on popular event- related blogs.


Creative inspiration can even come from attending non-professional events during your time off. Whether you're at a concert, an art show, or a fundraiser, there are plenty of creative stimulants available to you that you can take utilize to find inspiration for the events you organize.

4. Work Smarter Not Harder

Great event professionals understand and embrace the benefits of the resources available to them when it comes to planning, organizing, and collaborating to produce a successful conference, event or convention.


Event organizers who are successful business people, know how to utilize the tools around them to work smarter, not harder.


There are many event planning tools that can organize and delegate tasks, assist with preparation, and lighten an event planner's load.


Some helpful apps for event organizers include:

  1. If This Then That: which allows users to create rules for their apps and platforms to work together better.

  2. Evernote: An inexpensive note-taking platform, that can also can documents and business cards.

  3. Sunrise Calendar: An easy to use scheduling platform to help organizers manage their busy work weeks.

Why sweat the small stuff when platforms exist to make the small stuff disappear? For even more time-saving tools, Download the Ultimate Event Planning Toolbox ebook by clicking the button below.

5. Love Your Job!


In the midst of a chaotic week, it is easy to get caught up in your agenda and forget about the passion that motivated you to become an event organizer in the first place. Whether you're a social butterfly or the best coordinator out there, you are an event professional for a reason!


Sometimes it takes as little as reminding yourself each morning that you are doing what you love for your entire week to improve.


An act as simple as this has the potential to create a very powerful domino effect: the energy you emit from loving your job will not only positively affect your own temperament and drive, but also your team's, colleagues', and clients'.


To be the best event planner you can be, remember to put yourself first. Great things will come from staying mindful. You are your own unique event planning brand, and it's important that you sell yourself! Use your creative edge to learn from your mistakes, seek inspiration, and be innovative. Lastly, remind yourself from time to time that you are doing something you love, try to see past your emails and focus the fact that you have the privilege to build amazing event experiences for others.








by carlena, posted 06/28/16 09:25:26

My husband and I own and operate a pull along hotdog cart we are looking for crafts and festivals. To attend to sell our hotdog and Italian sausages . We also sale Pepsi and coke products.Gatorade and water with some candy for the kids.Our hotdog are stemmed butterflyed and grilled they also can be grilled to customer's satisfaction with all the condiments included fee.Our hotdogs our 100% Nathan beef regular size and jumbo size hotdogs with fontinis Italian sausage. We would love to work one of your festivals I have all my documents that I need to run my business legal. Thank you and God Bless you can reach me at

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