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9 Principles for Building a Beautiful Event Websites
By Siobhan Becker for

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You just know when you see a good event website, it’s attractive, easy to navigate and displays properly across all platforms. You may not have been born to design websites, but that doesn’t mean you can’t! Here are some basics for creating a compelling event website.

1. Know your audience
Identifying your audience may actually be the easy part - the people visiting your website are there to find out more about your event. Your job is to put yourself in their shoes. What kind of information would you be looking for if you were attending the event? How would you like it presented to you?

2. Keep your branding front and...left.

You want people to recognize your brand just by looking at your homepage. Uniformity is the key. Use your company’s colors and fonts. And, several studies show people first look at the top left of a screen and read in a horizontal “F” shape movement from there. So, your logo should go in the top left corner.

3. Keep it simple
You may be eager to show off your event, but busy images and dense text can be overwhelming. Give visitors the information they need without putting everything they need to know on the first page. Instead, create dedicated pages for the venue, vendor info & apps, schedule, sponsors, ticket prices, etc.

4. Be engaging
Keep them coming back with consistently compelling content! One good way to do that is to start a blog to accompany your website. Not only will blogging relevant content improve your site’s SEO, but it will encourage frequent visits.

5. Make it responsive
According to the Pew Research Center, 63% of adults use their cell phones to go online. This data underscores the importance of having a responsive website that adapts to screens of every shape and size. Google recently updated its algorithm to penalize websites which aren’t responsive.

6. Optimize online media
Make sure your photos and videos don’t hinder your website’s performance. Pay attention to how you’re saving your photos and videos. Google Developers have come up with a list of guidelines to follow when choosing an image format. Additionally, there are a number of services which can help you compress media files so that large files don’t slow things down.

7. Include prominent Call-To-Action buttons (CTAs)
CTAs help drive attendance by providing viewers with multiple opportunities to connect with your event. Two examples of effective CTAs are “Sign Up” or “Register Here.” More prominent CTAs should be larger and utilize contrasting colors so they stand out. It’s best to space CTAs throughout the site - at the top, in the center or at the bottom of the page.

8. Incorporate social media share buttons
You never know when someone will want to share your content, so be sure to always give them the opportunity to re-Tweet, Pin and Share posts on social media.

9. Make your website blazingly fast
Viewers grow impatient with websites that load slowly so it’s no surprise they often give up and visit another website. Don’t let this happen to you - measure your website’s performance with Google Developers PageSpeed Insights. Google’s tool accesses your site’s speed and makes recommendations for improving speed and user-friendliness.

Helpful Event Website Tools:
  • Optimizely: Find out which pages on your website are performing the best and learn the secrets behind their success.
  • SumoMe: Build traffic for any website with SumoMe’s free tools, including: list builders, heatmaps, share tools, scroll boxes, content analytics and more.
  • Lynda: Learn more about the basics elements of design or take your design skills to the next level with Lynda’s video tutorials.
  • Simple Share Buttons: Choose from a pre-set palette of colors, or customize your share buttons with your own colors or images.
If you combine these principles with the these tools, you’ll soon be on your way to creating the website of your dreams!


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