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FestivalNet Promoters & Event Organizers News
June 2018

Your website is often an exhibitor's or attendee's first encounter with your event. It sets the tone and tells the event's story. When that story is evocative and exciting, people want to be there for the experience. Turns out website design is not just for web designers, anymore! Some basics to building beautiful websites, below.

Speaking of websites, please take a few moments and fill out this quick survey as we consider improving more website tools to our event promoters.

Because many of you depend on artists to co-create successful events, you might be familiar with CERF+, The Artist's Safety Net, which FestivalNet has been proudly donating to for 11 years now. Find out how Mother Nature is challenging the non-profit's ability to help artists below.

Happy Summer,

Marisa Morgan
FN Newsletter Editor

9 Principles for Building a Beautiful Event Websites
By Siobhan Becker for

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You just know when you see a good event website, it’s attractive, easy to navigate and displays properly across all platforms. You may not have been born to design websites, but that doesn’t mean you can’t! Here are some basics for creating a compelling event website.

1. Know your audience
Identifying your audience may actually be the easy part - the people visiting your website are there to find out more about your event. Your job is to put yourself in their shoes. What kind of information would you be looking for if you were attending the event? How would you like it presented to you?

2. Keep your branding front and...left.

You want people to recognize your brand just by looking at your homepage. Uniformity is the key. Use your company’s colors and fonts. And, several studies show people first look at the top left of a screen and read in a horizontal "F" shape movement from there. So, your logo should go in the top left corner.

3. Keep it simple
You may be eager to show off your event, but busy images and dense text can be overwhelming. Give visitors the information they need without putting everything they need to know on the first page. Instead, create dedicated pages for the venue, vendor info & apps, schedule, sponsors, ticket prices, etc.

Read more!

Take a Minute to Tell Us About Your Website

FestivalNet is always expanding to better serve our members. We understand the importance of a strong web presence, so we are seeking information from you about your existing website (or lack of). We are considering a new partnership with a third party website company to offer FestivalNet members a professional and easily managed website! This survey will help us gain needed insight. It is only 10 quick questions. We appreciate your help!

Go to Survey

The FestivalNet Giving Tree

CERFIn 1985, CERF+ was started by artists for artists in the craft community as a grassroots mutual aid effort and has since emerged as the leading nonprofit organization which uniquely focuses on safeguarding artists' livelihoods nationwide.

On May 31, the day before hurricane season, the non-profit announced: "We have made the difficult and unprecedented decision to put the Emergency Relief Fund Program on hold until we can raise more money to meet artists' needs." The non-profit's aid capacity has been depleted by the overwhelming need resulting from multiple disastrous weather events.

This month, our Research Assistant, first employee and Jill of all Trades, Shawn put an apple on our Giving Tree page for CERF+. The non-profit will receive a portion of our gross profits for June.

We're always seeking articles about working in the festival biz: tips, ideas, & resources. Send to:, put "FestivalNet Newsletter" in the subject.

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