When Should I Send Out My Press Release?

August 2014

Lately, we've been hearing quite a few questions about how to get sponsors for shows. Obtaining sponsorships goes a long way toward making sure a show can even happen. Read this month's article below for tips on gaining sponsors.

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Happy promoting!
FNO Newsletter Editor

The Best Way to Find Sponsors for Your Event
by Cindy Hartzell

music success

Finding sponsors for an event takes time, patience and a professional approach. Although there are many sources to find potential sponsors, the best and most efficient approach is to become "business matchmaker." Essentially, you will be matching businesses with customers and clients. Approach sponsors with a win-win scenario and focus on what you can provide them - access to their target market. When companies can clearly see a return on investment for their sponsorship, you will find they will be much more interested in sponsoring your event.

Identify what you have to offer organizations that might provide support for your event. Have a detailed description of the target market to which the event will provide access. Have an established amount or be willing to negotiate a number of "impressions" that sponsors will receive in exchange for their support. Prepare clean, professional looking handouts with your contact information, an overview of the target market qualities and the advantages that the event will offer the sponsor. Mail these out, or if possible distribute them in person. If this is an annual event, include newspaper coverage and statistics from previous years. Provide details on the event date, agenda, displays, other sponsors, and entertainment. Include details on when and how many opportunities the sponsor will have to get their name and/or products before the potential customer. Be prepared with specific types and or levels of sponsorship you will need.

Read more here!

What's New at FestivalNet??

Here at FestivalNet, we're always striving to reach new heights with our service, and to provide innovative new features for our members. We love spreading the news about our new features and the goals we've accomplished on our What's New at FNO? page.

So if you're ever wondering what we've been up to, and what new features you can check out in your account, feel free to stop by and take a look!

Vote for Change

Do you think it would be a good idea to add a vacation setting for Marketplace Shops? This is the newest topic up for voting on our FestivalNet Wishlist

This proposed setting would allow you to put your FestivalNet shop on "vacation mode," disabling sales while you're out and about, while still letting your visitors know that you'll be back soon! Vote for this and other ideas on our vote for change page!

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