1. Plan Your Booth Well
Use graph paper or a computer layout program. Plan each wall, know the sizes of the work you intend to show. Hang pieces that stack on a vertical midline, and pieces that are side by side on a horizontal midline. Aim for symmetry.
2. Consistent Framing
Try to have harmonious framing so that the public's attention is on your work, not on the frames. Instead of showing one style of artwork, you really want to show a group of work. It could also be by subject matter (the way it was painted). By having one or two frame styles it keeps the focus on your booth.
3. Hang a Large Impact Piece or Two in the Center of Your Back Wall
It can help bring people into your booth and support the sales of your smaller pieces. When people are walking by your booth you have about 5-6 seconds to grab their attention. You want to slow the crowd down by seeing the larger, eye-catching piece towards the back of your booth.
4. Jewelers & Those with Small Pieces
Consider photo blow ups of work on the back wall and the front lower sections of your cases. If the public can easily "see" your work from a distance, they are more apt to come into your booth for a closer look.
5. 3D Artists
Consider multiple display levels, and use pedestals to show your work. A more sophisticated layout is on multiple levels. Consider a vase or a sculpture in this instance.
6. Signage is Important
Consider signage that reflects your art, not just a generic name sign. Velcro backed individual letters on fabric panels are a great to display your name as well. For example, if your palate is a "deep green" find a signage that matches your work. You can even take that same look and translate that on business cards. Should not be generic, but specific to you.
7. Include a Ground Cover
Solid color carpet remnants or throw rugs bought at a home supply store are inexpensive. Duct tape down all sides at the festival for safety. People often forget the ground when setting up the rest.
8. Remember to Weigh Down Your Tent
Connect the weights to the upper cross bars of your tent so that your hard work does not blow away. Wind is a force to be reckoned with, and it really doesn't take a lot of wind to ruin your tent/booth.
9. The Tent Itself is Important
A heavy, commercial grade tent with a sky light is best for most artists. Sturdy tent would be best, since they do not collapse in wind or rain. Also, these have strong structure to hold walls without sagging. Sky light allows for brighter tent area and better viewing for viewing of art, true color, and texture show better.
10. Use a High Director Chair
Choose a director's chair in a color that works with your booth. Web beach chairs do not belong. Hi-chairs put artist on face level, not belt buckle level of some customers. The low beach or patio chairs do not look intentional in the booth, the booth being the on-site gallery of an artist.
Have you developed ways to connect with the press that got you great results? Please share.
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