by thelioness, posted 08/22/13 20:04:50
I agree completely! Follow through on the plan you describe is also essential. My online presence needs to be more consistent but my tagline works just as you described: I create edgy, art cards using my photographs and digital designs. My tagline is, "A Short Story in every Card". Each card and photograph means something to me and I share that with my customers by including a brief paragraph on the back of each card explaining the significance of the design. I love reading the "back story" and learning something about the person who created a card, when I am making a purchase. I feel a connection with the artist and that makes me want their creation. Thanks for a great article.
Judith, The Lioness
CardTales By The Lioness