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July 2014

Your application and entry to a show is the first impression you'll make on a promoter or jury, but it could also be your last if you're not careful. This month, art show expert, Harriete Estel Berman, will share with us how you can use your entry to impress judges, promoters, and clients alike.

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Considering Your Entry Thoughtfully and Strategically
by Harriete Estel Berman

Read the application/prospectus thoroughly and determine how your work can best match the stated premise or expectation of the juried exhibition, craft show, book or magazine. Know your audience and speak consistently to it from images to application.

Is the venue appropriate to your work?

A venue that has only displayed wall-hung paintings and prints may not be prepared to display jewelry or objects. An exhibition site expecting work that will be displayed outside may not even have indoor exhibition space protected from the elements, sun, rain or dust. Research what type of work they are prepared to handle and display.

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Does your work fit within the theme?

Production work conceived and designed to be worn at the office may not be the best choice to submit to a conceptually edgy or provocative exhibition. Conversely, one-of-akind pieces featuring controversial or political subject matter may not be suitable for submission to a church-based craft fair. A book theme focused on 500 Images to define one topic may be seeking a full spectrum from the exquisite, minimalist definition to the most outrageous or baroque, but this may not be the place to submit work that is not clearly distinguishable from the mass produced and marketed pieces that fill the pages of glossy magazines.

Read more!

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