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August 2013

Before you start out into the world of festivals, you need a brand. This month, we'll read an excerpt from Crafting Your Brand by Matt Tommey about how to go about branding yourself.

Have you listed your items in our marketplace? There's no reason not to, and it just might reach the audience you're looking for!

Happy selling!

FNO Newsletter Editor

Crafting Your Brand
An Excerpt From Crafting Your Brand by Matt Tommey via ArtsyShark

When it comes down to it, people rarely buy what they need. They always buy what they want. Part of our job as creative entrepreneurs is to make sure that what our niche market wants is what we have to offer. The best way to convince them is by telling our story.

Over the years as I've been an artist, author and marketer, I have come to believe one thing passionately - people buy the story. I remember working as a marketing consultant for a nonprofit in Atlanta when one day a patron came to me and said, "Wow, you make this organization look so much bigger than it really is." I replied "Thanks, I'm just telling the story in the best way I know how."

The same has held true with selling fine craft. I'm a basketmaker and I've been doing that for about twenty years now off and on. When I finally got serious about pursuing my craft, I did a little research on the field and began referring to myself as a contemporary basketry artist. I also started to notice that the pieces I had always made - functional Appalachian-style baskets - were no longer selling like my other more sculptural, one-of-a-kind pieces. I could make those sculptural pieces in half the time and make twice the money. I enjoyed the process even more and so guess what I started making more of? You guessed it, sculptural, non-functional art baskets.

Read more!

Let Us Pay You!

We will pay you $5 for every new paid member you send our way. You can make money by simply telling others about FNO. Refer two friends, get $10, refer four, get $20... Take the cash or apply your earnings toward next year's renewal! We have tons of widgets to choose from on our new Affiliate page, and have made it easier than ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO.

Quick info about our affiliate program:

  • We pay $5 for each new pro member you send our way.
  • We pay quarterly via Paypal.
  • You may apply your affiliate credit towards next year's renewal.
  • Referrals can come in via word of mouth or through special tracking links you use in emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out.


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The Member's Links page is a great way to get more traffic and exposure to your site. It's a total win-win.


Before getting in touch to swap links, visit your 'My Account' area and click 'Affiliate Tools' on the right to get your code for linking to FNO. Once the link to FNO is live on your site or blog, let Julie know to get added. Be sure your website is listed in your 'modify profile' area.


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