Once you get people into your craft show booth, it is important to make
the sale. While you never know if the person who heads in is going to
make a purchase, you might be able to increase the chances by coming up
with interesting and unique displays that attract the customer to your
crafts.
It isn't easy. You need to use your imagination, and you also need to
use a little bit of creativity and marketing savvy in order to get
those valued customers to open up their wallets and purses in your
craft show booth.
Here are 4 ideas for displaying crafts in order to attract more sales:
1.) Display in surroundings - Let's say you are a potter, and you are
trying to sell your flower pots for the upcoming spring flood of
gardening gifts. Why not take a half dozen planters (or more) and plant
a beautiful array of flowers and plants in them? When people can
visualize how the planter is going to look in their yard, they are
usually more inclined to make a purchase. Help people 'see' your craft
in their homes, and you increase the chance of a sale.
2.) Mannequins for clothes - This is a little bit of an offshoot of the
last one, however I think it does bear mentioning. If you are making
clothes or scarves or handkerchiefs, it is always helpful to display
these wares on something that would show the buyer how it might look on
them. No space for mannequins? All of your staff should be wearing the
items you are selling. Here's another tip: create an 'outfit' for the
mannequin, so people can see how to accessorize or put the piece of
clothing into their wardrobe.
3.) Create a theme - If you have outdoor crafts that people can use,
then why not turn your craft show booth into an outdoor wonderland? You
can have patio furniture, a fountain, and maybe even some 'grass' in
the booth. If you create a theme, and then display your products within
the confines of the theme, you are not only going to attract more
people, but you will make more sales, too.
4.) Use the customer's senses - The more you can appeal to all of the
senses (touch, smell, see, hear), the more you are going to sell. If
you have knitted sweaters, let them hold, smell, and see the goods. Let
them try it on; give the customer a sensory experience, and they will
be more inclined to make a purchase. You can do this with a variety of
crafts that appeal to all of the senses.
Putting together a winning craft show booth takes a lot of thought. Too
many crafters just set up a couple of tables and toss their crafts out
there for people to see. I can tell you from personal experience that
the more thought you put into your craft show booth, the more sales you
are going to make.
* * * * *
Article provided by:
Rob Goyette shows you how to make your craft show business profitable in his best selling ebook: Craft Show Success Secrets. Visit his site.
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