October 2016

For online sellers, writing quality product descriptions is imperative for your success. How you talk about your product can make or break a sale. This month's article will shed light on this important element to online selling and how to make the most of your product description.

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How to Write Perfect Product Descriptions

by Randall Davidson

As more and more people turn to buying products online instead of in stores, eCommerce sites are booming with business and companies selling products online have gained a definitive edge. In order for your products to sell well, however, you have to do more than simply offer them online. Regardless of your industry, clients will have a sea of choices to wade through when making their online purchases. Excellent product descriptions will make your company's products stand out. These five tips will show you how to write product descriptions that will bring about the client conversion you want and grow your products' popularity and credibility.

  1. Create an original product description. Using a recycled description of the product you are selling will not increase your rankings in search engines and will not increase your customer base. Create descriptions that are compelling, informative and unique. When writing the descriptions, pay close attention to the audience for which you are writing, the voice you are using and the structure of the piece.
  2. Write with search engine optimization in mind. Sales will increase if more clients are able to find your products. Write product descriptions that are at least 250 words in length. Identify frequently searched, relevant keywords associated with your products and incorporate them and variations of them. Be sure to include links to related products or categories within your product descriptions.

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