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3 Creative Ways to Promote

By Niki Hilsabeck, posted 07/18/18 11:13:05

3 Creative Ways to Promote Your Art at Fairs and Festivals
Niki Hilsabeck in Empty Easel

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Summer art festivals and art fairs provide great opportunities for artists. And, while these big events mean more potential customers, they also come with a challenge: how do you make your artwork stand out amongst all the rest?

The following ideas are fun, creative ways to add a personal touch to your art display—I use them all the time myself, and hopefully they'll prove successful for you as well!

Art Tags

1. Handcrafted price tags

I've mentioned before that if you're selling your artwork at an event, everything should be clearly labeled with a title, medium, size, and price, so that your entire art booth is customer-friendly. I would also caution against hand-written price tags.

That doesn't mean your pricing labels can't be personalized! One way I've found to add a unique touch to my labels is to cut up old acrylic or watercolor paintings (done on paper) and use the colorful pieces as backgrounds for my price labels. I type my price labels so they're still professional-looking and uniform, and use strong tape as an adhesive so I can replace the price tags when prices change.

If you want a sturdier label, you can add a layer of foam board under the background color. You can also use larger pieces of your cut-up works as backdrops for small signs and informational materials.

Read more!


by hkjewelry, posted 08/01/18 13:55:43

Oh my gosh! I want to add a hands-on table now! Great ideas! Thanks for sharing!

by twerpy, posted 07/19/18 09:49:13

These are great ideas. I will definitely incorporate them into my shows.
Thank you.
Patti B.

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