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7 Music Marketing Truths

By Shaun Letang, posted 11/21/18 08:18:25

7 Music Marketing Truths ALL Musicians Should Know
Shaun Letang for

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Marketing, or rather lack of it, is why many musicians don’t get where they could have otherwise been, and why they struggle to make sales, get gigs, and generally move their music career forward in any meaningful way. The good news, however, is if you’re willing to put in the work, it’s possible to learn how to market your music.

But, before learning specific tactics, it’s important you get a good idea of what music marketing is and isn’t.

1. Marketing Your Music Is Necessary, But Doesn’t Have To Be Difficult

The good news is promoting your music doesn’t have to be hard. Pretty much all of it can be learned, and it doesn’t require a degree in science or math to put into place a solid promotion plan for your music career. As long as you’re willing to learn and put the work in where needed, after a while marketing your music should become second nature to you. Who knows, you may even start finding it fun. :)

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