How to Create a Context for your Music
Ayla Smith for bandzoogle.com
As you plan your digital promotion strategy, one thing to think about is whether contextual content can help connect audiences closer to your music. You can use your own social channels to create a content universe — articles, videos, social posts, and other interactive elements — to drive an emotional connection between your songwriting and your listeners.
Here are a few tips for crafting compelling stories to accompany and provide context for your music, online or otherwise.
You want people to understand and become emotionally invested in what you're saying. Art is such a personal expression, it can sometimes alienate those who haven't had the same experiences. But, you can help connect the dots for them. Using contextual content is a good way to do this.
Identify the essence of what it is you're trying to say — pinpointing the "shareable meaning," if you will — and then find ways to bring that narrative into everything you create: be they truths about love, grief, ambition, embarrassing moments… the list goes on. You want someone to read, listen or watch and say, "Oh, wow, yep… that's me."