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Email Marketing Tips

By Grace Miller, posted 02/20/19 09:42:37

13 Tips for Driving Event Attendance with Email Marketing
Grace Miller for

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For event marketers looking to email to get the word out on their event, the question then becomes: How do you stand out?

1. Make your email look great on mobile

It's a mobile world. Given the love affair with all-things-mobile, it's not surprising to learn that more people rely on their phones for everything from checking their email to RSVPing to an event.

image via NeONBRAND

What does that mean for event marketers? You have to make sure your email looks stunning on every device. Use an email service provider that offers responsive templates, which adapt to fit any screen size. Then, always make sure to preview your email on a mobile device before hitting “send”.

2. Make your email CTAs clear and bold

The call to action (CTA) in every email—be it an event invitation or a post-event survey—has to pop. The average subscriber spends about 11 seconds reading your email. That's right: 11 seconds. To compensate for this, you have to leverage well-defined elements that explain what your email is all about at a glance.

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